You need to be passionate about what you're doing....

“Something small can create an impact, .... You don’t have to have a lot of money to start a business. You can start small, but you must have a passion for what you’re doing.”

Joy Ndungutse and Janet Nkubana, co-founders of Gahaya Links Cooperatives (Rwanda)

Maximising your Public Relations is important....

"Public Relations is key to any initiative, not only business initiatives... (to) implement any idea you have – talk about it. Be free and say what you think, share what you want to achieve. Use the partnerships and nurture them."

- Janet Nkubana, co-founded  Gahaya Links Cooperatives with her sister Joy Ndungutse shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. The women started weaving baskets in exchange for food. Initially bringing together about twenty women, the sisters taught them how to weave and how to enhance their weaving skills with new design techniques. Today, Gahaya Links manages a network of over 4,000 weavers across the country, organised into around 52 cooperatives that help provide much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.

Top advice for women starting up?....

"They should know what they are best at rather than seeing what others are doing. They need to know who their competitors and clients are, and give their customers good value for their money."

- Janet Nkubana, co-founded  Gahaya Links Cooperatives with her sister Joy Ndungutse shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. The women started weaving baskets in exchange for food. Initially bringing together about twenty women, the sisters taught them how to weave and how to enhance their weaving skills with new design techniques. Today, Gahaya Links manages a network of over 4,000 weavers across the country, organised into around 52 cooperatives that help provide much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.

“Giving women money won’t take them anywhere. Just give them knowledge and the rest will work out.”

Joy Ndungutse, co-founder Gahaya Links (Rwanda)

Words of wisdom for African women: "We are very proactive. We are strong women. We are great managers. We are great policy makers. We can be a great force for Africa.”

- Joy Ndungutse and Janet Nkubana, co-founded  Gahaya Links Cooperatives shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. The women started weaving baskets in exchange for food. Initially bringing together about twenty women, the sisters taught them how to weave and how to enhance their weaving skills with new design techniques. Today, Gahaya Links manages a network of over 5,000 weavers across the country, organised into around 52 cooperatives that help provide much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.

"We take pride in the fact that we are a socially responsible firm and believe that giving back to our community and sharing our wealth of knowledge and experience is the only way of building a healthy and economically sound future."

- Janet Nkubana, co-founded  Gahaya Links Cooperatives with her sister Joy Ndungutse shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. Today, Gahaya Links manages a network of over 4,000 weavers across the country, organised into around 52 cooperatives that help provide much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.

"Something small can create an impact, .... You don’t have to have a lot of money to start a business. You can start small, but you must have a passion for what you’re doing."

- Joy Ndungutse and Janet Nkubana, co-founded  Gahaya Links Cooperatives shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. The women started weaving baskets in exchange for food. Initially bringing together about twenty women, the sisters taught them how to weave and how to enhance their weaving skills with new design techniques. Today Gahaya Links has grown to include over 5,000 women weavers in 52 different cooperatives across Rwanda, providing much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.

"Once you earn an income you are economically empowered. You are given a voice, you can argue your values, you can argue your point, you can argue your rights.”

- Janet Nkubana, co-founded  Gahaya Links Cooperatives with her sister Joy Ndungutse shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. The women started weaving baskets in exchange for food. Initially bringing together about twenty women, the sisters taught them how to weave and how to enhance their weaving skills with new design techniques. Today, Gahaya Links manages a network of over 4,000 weavers across the country, organised into around 52 cooperatives that help provide much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.

“If you go to Rwanda today, there are so many young boys and young girls who are not job seekers, but job creators. All of these initiatives – they are creating jobs. When you teach me a skill I will utilize it to make an income and maybe employ another person,”

- Janet Nkubana co-founded  Gahaya Links Cooperatives with her sister Joy Ndungutse shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. The women started weaving baskets in exchange for food. Initially bringing together about twenty women, the sisters taught them how to weave and how to enhance their weaving skills with new design techniques. Today, Gahaya Links manages a network of over 4,000 weavers across the country, organised into around 72 cooperatives that help provide much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, Anthropologie, Crate & Barrel, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.

"In our weaving groups we have women who survived genocide, we have women who have husbands in prison, we have girls who lost everyone who are heading households. Through weaving we manage to have everyone under one roof sharing and working together."

- Janet Nkubana, co-founded  Gahaya Links Cooperatives with her sister Joy Ndungutse shortly after the Rwandan genocide ended in 1994. These inspiring sisters had a vision to turn ancient basket weaving skills into a source of livelihood for thousands of rural women. Many of the women, like Janet and Joy themselves, were returning refugees or survivors of the genocide. The women started weaving baskets in exchange for food. Initially bringing together about twenty women, the sisters taught them how to weave and how to enhance their weaving skills with new design techniques. Today, Gahaya Links manages a network of over 4,000 weavers across the country, organised into around 52 cooperatives that help provide much needed income and stability. The sisters have successfully opened the business to international markets, partnering with the likes of Macy’s, Walmart, Oprah Magazine, and Kate Spade. Today, Gahaya Links "Peace Baskets” are sold and admired the world over.