by Gabriella Von Ille

At Lifa, we spend a lot of time on media training and presentation coaching for our clients. Since lockdown began and Skype, Teams and Zoom became our new best friends, we have received numerous requests for advice on how to come across in the best possible way when “on-camera but remote”.

by Gabriela von Ille

As communications professionals, we have spent the last couple of years convincing B2B and B2C clients that social media is an important communications tool for the success and growth of their businesses. Of course, this tool has always been deployed in combination with events, public relations, and face-to-face marketing. For various reasons, many clients, especially in more traditional industries, have been hesitant to adopt social media, arguing that social networking platforms expose brands to the risk of being publicly attacked or losing control and offer a questionable return on investment (ROI).

by Gabrielle von Ille, Founder and Managing Director of Lifa Communications

In the world we used to know we measured a country’s wellness simply by its GDP; mother nature cried out for help giving us various signs we ignored; we worshiped the wrong heroes; mental issues and pills were on the rise; our food consisted of E numbers; we created only with the intent to monetize or go viral; we were materialistic beyond measure; and most importantly, our values seemed to be completely out of whack. Surely, we were connected through technology and social media but actually we were more disconnected than ever.