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Aug 21, 2014

Adenike Ogunlesi addresses budding entrepreneurs at the Lagos 2014 Enterprise Day

Aug 21, 2014

Source: ThisDay Live August 8, 2014

In what has become an annual event, the Lagos State Government's 2014 Enterprise Day brought together accomplished entrepreneurs from around the world to inspire budding entrepreneurs in the state. Adenike Ogunlesi was one of those well known entrepreneurs that addressed the audience of youngsters....

Read the full story here.

Aug 21, 2014

Adenike Ogunlesi: Success Was the Only Option

Aug 21, 2014

Source: PeaceTimes Edition 84. Style and Substance: Women Who Make It Their Way

"When a woman has a strong sense of her own purpose, like I do, it can either make a marriage stronger or end it. In my own case it’s been all to the good. I have a wonderful, supportive husband who is also a designer"....

Read the full article here.

Aug 21, 2014

Adenike Ongulesi: How we started Ruff ‘n’ Tumble

Aug 21, 2014

Source: Daily Independent, Nigeria

In this interview with Goddie Ofose Adenike Ogunlesi, founder of Ruff ‘n’ Tumble, shares how she started one of the leading lifestyle children clothing brands in Nigeria and West-Africa.

Read the full article here.

Aug 21, 2014

Entrepreneur Advice

Learn from Nike's entrepreneur playbook

Being an entrepreneur is hard, so it's important to surround yourself with lots of positive energy....

“Having peace around you, positive energy, people who are positive, who are doers and want to achieve. I love that energy so that it further energises me.”

Adenike Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Discover your 'why'....

“Before going into a business, you must discover the reason for going into the business. You need to ask yourself the following questions; why do I have to do this, why am I here, what is my purpose and what is it that I want to achieve in this business?”

Adenike Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Dream big....

"The size and clarity of a person’s vision are very important. It is very important to dream big and be single-minded about the dream. Also, you must love this dream and be passionate about it."

Adenike Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

A sense of clarity and focus is always a great help to entrepreneurs....

“Be focused and clear in your mind about what you want to do, and if you set out to do something, complete it. It is also important that you develop yourself, to know your strengths and weaknesses,”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

Work hard but work smart....

“Have a clearly defined vision, strategy, commit to it, be persistent, innovative and dynamic. Work hard but work smart. Turn all your challenges into opportunities of growth and see how everything will work out for your good.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

“And when you think you have made a mistake… take the learnings from it, dust yourself off and move on. Don’t stay in that place, just move on. But, if you hold onto your vision and what it is you want to create, the universe will align. It always does.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

You need to be clear about what success means to you personally....

“First, success for me is a journey. It is not a place you would say you have reached. It is not only about money, it is not about awards or accolades. It is about what you stand for, what your values are. For me, there has to be a wholesome definition to success.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

You must have a clear understanding of the market you want to operate in....

"When you are a small business, you are the visionary, you can easily test creatively and adjust much quicker than larger companies. Take this advantage and do all you can to stand out and serve your customers consistently. People will notice and stay with you as customers, which will lead to faster long-term growth."

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

The challenge is getting people to believe in your dream....

“The typical challenges that most start-ups would face would be definitely finance and getting people to believe in your dream. But being able to articulate this in a business plan is one of the ways you can overcome that challenge.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

Videos

Essential videos featuring Nike

Video: Adenike Ogunlesi talks about what motivates her and how women entrepreneurs need to be supported

Video published by Diamond Women on Mar 19, 2014

Diamond Women features Nike Ogunlesi in this fascinating interview. Nike talks about what motivates and inspires her personally as a woman entrepreneur; offers valuable advice to women who aspire to start their own businesses; and talks about the contribution women can make to society.

Video: Adenike Ogunlesi blazes a trail for female entrepreneurs in Nigeria

Adenike Ogunlesi's has blazed a trail as a female entrepreneur in Nigeria. Her story offers hope and inspiration to all women who have a dream of one day starting and owning their own business.

Video: Adenike Ogunlesi - the woman behind the making of Ruff 'n' Tumble the leading brand of children's clothing in Nigeria

Watch this truly inspiring Nigerian entrepreneurial success story: Adenike Ogunlesi has built the leading children's clothing brand in Nigeria and West-Africa - and it all started with her selling clothes from the boot of her car!

Quotes

Be inspired by Nike's words

Quote of the Day by Adenike Ogunlesi

"It has been a long journey, getting here has been challenging; it has been full of challenges as well as triumphs. This is why we have something to celebrate.”

Adenike Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Quote of the Day by Adenike Ogunlesi

“Success for me is a journey. It is not a place you would say you have reached. It is not only about money, it is not about awards or accolades. It is about what you stand for, what your values are. For me, there has to be a wholesome definition to success.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

Quote of the Day by Adenike Ogunlesi

“I have learnt that if you face the challenges with positive energy, you are most likely to get better results.”

- Adenike Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

Quote of the Day

"My kids come first. You know, when you are centered you bring up children who are functional, who can reason, talk, communicate. That is the biggest contribution a woman can make to world peace.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

Social Impact

Learn about Nike's positive impact on society

Adenike Ogunlesi to use her company Ruff 'n Tumble as a platform for training jobless youths

Source: The Guardian Nigeria | December 3, 2014

Adenike Ogunlesi, founder and Chief Executive Officer of Ruff and Rumbles Clothing in Nigeria has partnered the NECA and ITF to use her company as a platform for training jobless youths seeking to be self-employed. Adinike says that the project is part of her company’s corporate social responsibility in reducing the level of unemployment in the country.

Awards & Accolades

Nike's awards and honours include:

2005 - Adenike is awarded the Fate Model Entrepreneur Award by The Fate Foundation

ADENIKE OGUNLESI

Designer to fashion conscious West-African youngsters

Founder & CEO of Ruff 'n' Tumble

Country: Nigeria

Sector: Childrens' Clothing Brand

Follow Nike:

Adenike's Startup Story

What's behind the Ruff 'n' Tumble brand?

"So for me, this brand is for people who are particular about quality, quality of product, quality of service, who won’t compromise in terms of what their children would wear because they believe their children deserve good quality."

"I started in 1996, I was selling from the back of my car, I was selling at bazaars. Everywhere, there was a bazaar, I was there, my table and my suit case, my children and sometimes even my husband. So it all started then."

"My success has been sheer hard work. Sometimes you laugh and sometimes you cry. And the prize at the end of it is quite fulfilling."

Featured

Entrepreneur Advice

“Having peace around you, positive energy, people who are positive, who are doers and want to achieve. I love that energy so that it further energises me.”

“Before going into a business, you must discover the reason for going into the business. You need to ask yourself the following questions; why do I have to do this, why am I here, what is my purpose and what is it that I want to achieve in this business?”

"The size and clarity of a person’s vision are very important. It is very important to dream big and be single-minded about the dream. Also, you must love this dream and be passionate about it."

“Be focused and clear in your mind about what you want to do, and if you set out to do something, complete it. It is also important that you develop yourself, to know your strengths and weaknesses,”

“Have a clearly defined vision, strategy, commit to it, be persistent, innovative and dynamic. Work hard but work smart. Turn all your challenges into opportunities of growth and see how everything will work out for your good.”

“And when you think you have made a mistake… take the learnings from it, dust yourself off and move on. Don’t stay in that place, just move on. But, if you hold onto your vision and what it is you want to create, the universe will align. It always does.”

“First, success for me is a journey. It is not a place you would say you have reached. It is not only about money, it is not about awards or accolades. It is about what you stand for, what your values are. For me, there has to be a wholesome definition to success.”

“The typical challenges that most start-ups would face would be definitely finance and getting people to believe in your dream. But being able to articulate this in a business plan is one of the ways you can overcome that challenge.”

Videos

Quotes

"It has been a long journey, getting here has been challenging; it has been full of challenges as well as triumphs. This is why we have something to celebrate.”

“Success for me is a journey. It is not a place you would say you have reached. It is not only about money, it is not about awards or accolades. It is about what you stand for, what your values are. For me, there has to be a wholesome definition to success.”

“I have learnt that if you face the challenges with positive energy, you are most likely to get better results.”

"My kids come first. You know, when you are centered you bring up children who are functional, who can reason, talk, communicate. That is the biggest contribution a woman can make to world peace.”

Social Impact

Awards & Accolades

Adenike Ogunlesi, founder of Ruff 'n Tumble, creator of Nigeria's leading children's clothing brand

ADENIKE OGUNLESI

Designer to fashion conscious West-African youngsters

Founder & CEO of Ruff 'n' Tumble

Country: Nigeria

Sector: Childrens' Clothing Brand

Follow Nike:

Adenike's Startup Story

What's behind the Ruff 'n' Tumble brand?

"So for me, this brand is for people who are particular about quality, quality of product, quality of service, who won’t compromise in terms of what their children would wear because they believe their children deserve good quality."

"I started in 1996, I was selling from the back of my car, I was selling at bazaars. Everywhere, there was a bazaar, I was there, my table and my suit case, my children and sometimes even my husband. So it all started then."

"My success has been sheer hard work. Sometimes you laugh and sometimes you cry. And the prize at the end of it is quite fulfilling."

Featured

Entrepreneur Advice

“Having peace around you, positive energy, people who are positive, who are doers and want to achieve. I love that energy so that it further energises me.”

“Before going into a business, you must discover the reason for going into the business. You need to ask yourself the following questions; why do I have to do this, why am I here, what is my purpose and what is it that I want to achieve in this business?”

"The size and clarity of a person’s vision are very important. It is very important to dream big and be single-minded about the dream. Also, you must love this dream and be passionate about it."

“Be focused and clear in your mind about what you want to do, and if you set out to do something, complete it. It is also important that you develop yourself, to know your strengths and weaknesses,”

“Have a clearly defined vision, strategy, commit to it, be persistent, innovative and dynamic. Work hard but work smart. Turn all your challenges into opportunities of growth and see how everything will work out for your good.”

“And when you think you have made a mistake… take the learnings from it, dust yourself off and move on. Don’t stay in that place, just move on. But, if you hold onto your vision and what it is you want to create, the universe will align. It always does.”

“First, success for me is a journey. It is not a place you would say you have reached. It is not only about money, it is not about awards or accolades. It is about what you stand for, what your values are. For me, there has to be a wholesome definition to success.”

“The typical challenges that most start-ups would face would be definitely finance and getting people to believe in your dream. But being able to articulate this in a business plan is one of the ways you can overcome that challenge.”

Videos

Quotes

"It has been a long journey, getting here has been challenging; it has been full of challenges as well as triumphs. This is why we have something to celebrate.”

“Success for me is a journey. It is not a place you would say you have reached. It is not only about money, it is not about awards or accolades. It is about what you stand for, what your values are. For me, there has to be a wholesome definition to success.”

“I have learnt that if you face the challenges with positive energy, you are most likely to get better results.”

"My kids come first. You know, when you are centered you bring up children who are functional, who can reason, talk, communicate. That is the biggest contribution a woman can make to world peace.”

Social Impact

Awards & Accolades