TANIA REID
Founder of ithemba Office Solutions
Tania Reid is the founder and chief experience officer of ithemba office solutions based in South Africa, and has over 17 years of sales experience in office automation, stationery and consumables. She is known for her honesty, excellent customer care skills and that she runs her life and business with integrity. Tania is a big believer in “When you are Blessed, you Bless others”. She won the opportunity to go to Australia to represent the Branson Centre of Entrepreneurship by joining serial entrepreneur, Creel Price on the Ultimate Growth Adventure Bootcamp and pitched her business to James Caan of Dragons Den fame. So twice a month she shares her entrepreneurial journey with recovering addicts of the Phela Give Back organization at the Booysens LDAC Wellness Centre and also contributes monthly to events held for the aged at the Kensington Old Age Home, Cape Town which is also her hometown.
Read Tania's startup story | www.go2ithemba.co.za
Read Tania's Articles
by Tania Reid, Chief Experience Officer of Ithemba Office Solutions
As I sit and reflect, I look back on both the challenges and the blessings of 2018 and realize that the challenges are a given, but choosing to celebrate the blessings is a choice. I encourage everyone to reflect on and celebrate both your big and small victories.
by Tania Reid, Chief Experience Officer of Ithemba Office Solutions
A big thank you to all those corporates who had the courage to give SMMEs a chance this year. It has made a difference in profits, in creating more jobs and sustainability. Now, don’t get me wrong, it is a mutually beneficial relationship for all concerned when the SMME has all the right credentials and also provides high quality services and products. I’ve been in workshops where we are taught on how to do business with corporates, and I think it is equally important to teach the corporates on how to do business with entrepreneurs.
by Tania Reid, Chief Experience Officer of Ithemba Office Solutions
Last year, I was approached by an investment fund with an opportunity. The brief from their client was to find a majority woman-owned stationery company that they could invest in. After hearing my pitch at an event, they were sufficiently impressed to put Ithemba forward for this fantastic opportunity. 'That is the power of a good sales pitch' but that is a discussion for another day.
by Tania Reid, Chief Experience Officer, Ithemba Office Solutions
I’ve been going to the same hairdresser for the past 18 years. A few minor things had changed, the shampoo lady seemed grumpy all the time, I was no longer being offered my regular cup of tea and my hairdresser was more often rushed, because appointments were overlapping. But because of my long relationship with my hairdresser, and the fact that my hair always looked good, I could overlook all the minor irritations.
by Tania Reid, Chief Experience Officer, Ithemba Office Solutions
We recently came up with an idea to create a ‘morning after’ survival kit, to help conference attendees recover from a team-building event the night before. So there were SUPER C sweets (to replenish the vitamins lost) and Orbit chewing gum (to help them stick with the programme) and it got me thinking that if there was an entrepreneur survival kit, what kind of things would I want in it?
I watched the movie Hidden Figures recently and there is a scene in the movie where the character goes to court to fight to be able to attend a school she cannot go to. When asked why she was doing it, she told the judge that because it had never been done, she would have to be the first.
After taking the courageous leap of faith to walk away from stability and a guaranteed monthly salary to become an entrepreneur, why would you play small?
The world has been caught up with a new challenge in the form of COVID-19, which has brought about a disruption in the way we do things. The old way of doing things has changed forever, and new things like social distancing, self-isolation, business unusual, church unusual, ‘everything’ unusual, have become the norm. The old saying, ‘The only constant is change’ has become so relevant in these ever-changing, uncertain times, and we have all realized that there is no room for anything as usual anymore.