Strategic networking and making the right connections is essential....
"One thing we have learned so far is that is necessary to be highly strategic in our approach, doing our homework on the people, companies and organisations we wish to contact, attending the right events, and then using every platform and avenue available to us to make the right connections."
- Tiisetso Skosana is the founder of Lotjhani Investments, a South African company specialising in brand strategy, copywriting and design. Tiisetso achieved her degree in Communications Management specialising in Creative Brand Communications and a postgrad in Business Administration. She has experience in a variety of creative disciplines: as a copywriter and brand strategist in advertising agencies to magazine and online writing as well as digital and public relations management.