Spotlight / Botswana
When people think about Botswana and business, what might immediately come to mind is travel and tourism, diamonds, and agriculture, to name but a few. But there are many exciting businesses and brands being built in the country by women entrepreneurs who have other products and services to offer to both local and global consumers. These include fashion designers and textile manufacturers, legal and business services companies, aviation businesses, food processing companies, floral designers, beauty and wellness product manufacturing businesses, and so much more. Not only are they business success stories in their own right, but they are also inspiring a new generation of young women entrepreneurs who want to follow in their footsteps.
Meet some of the women entrepreneurs who have caught our attention and been featured by Lionesses of Africa over the past few months.
Startup Story
One Rapelana is the award-winning founder, designer, and creative director of Xita, a specialist accessory brand in Botswana. What began as a hobby in 2015 evolved into a full-fledged company in 2018, with One focusing on ethically sourced leather accessories, primarily jewellery and bags crafted from offcuts, remnants, and by-product leather. While One Rapelana outsources some aspects, including collaborating with women artisans for cotton bags used in packaging and branding, she remains a one-woman show, personally crafting each product and overseeing all aspects of the company. Armed with a degree in Marketing and Management, she is also a self-taught graphic, web, and brand designer. Her work has garnered recognition, featured in Glamour SA magazine, and her products were showcased at the Brooklyn Museum store for the African Fashion Exhibition in 2023.
Startup Story
In today’s highly competitive business world, it is essential to make your brand work for you in the digital marketplace. That’s where Kato Mokabathebe, founder and Creative Director at Colourbox Pty Ltd in Botswana, comes to the rescue. Her creative digital agency brands, digitizes, and markets corporate brands. She is an entrepreneur with a degree in Multimedia Design and a major in Media Innovation. She is passionate about business, creativity, and applying technology to connect people skills. The company started in 2018 and currently has three employees and one freelancer. When she is not at Colourbox, Kato enjoys doing voluntary community work, traveling, and spending time in nature because it fuels her creative spirit.
Startup Story
Wada Kealotswe is the founder and director of Aiko Creations t/a Eco Zera in Botswana, a company that manufactures eco graphite and colour pencils. The business has been running for 2 years and today has 3 permanent employees and 15 part time employees, mostly youth who have never worked before. Wada is a Development Economist from Botswana with over 10 years’ experience doing developmental work, and a graduate from the University of Pretoria in South Africa. The company was a 2021 runner-up for the Catalyst SEED award in the Waste Management category, and its stories have been featured on global platforms like Forbes and Xinhua.
Startup Story
Natural haIr and beauty products are increasingly in demand, and in Botswana, entrepreneurs Bonolo Simon and Kefilwe Matake, founders of Fro’Niques, are building a natural haircare business to meet customer needs. The brand specializes in formulating homemade natural hair products for discerning customers who want to know they are using organic and plant-based ingredients.
Startup Story
Tshegofatso Moatswi is the founder and Chief Executive Director of The Wire Media Agency, which is an Information and Technology Company in Botswana that offers workplace solutions. The Wire Media Agency was incorporated in 2013 and initially wanted to go the media route, hence the name, but as time went on moved towards the Information and Technology sector to offer disruptive and transformational technologies. The Wire Media Agency is a female and youth owned company in a male dominant industry and has 7 employees.
Startup Story
Many people battle acne in their youth and throughout their lives and it can be challenging to find a solution that is both effective and natural. This was a challenge that entrepreneur Didintle Leatile Moreki, founder of Organic Natural Skincare in Botswana, successfully took up in starting her business.
Startup Story
Frustrated by the uninspiring, chemical-intensive, highly synthetic formulas which have pervaded the skincare market for too long, entrepreneur Chipo Aaron, founder of Cutikles, decided to do something to change the situation. Today, her cosmetic manufacturing brand is creating high quality spa products that harness the healing power of Africa’s indigenous oils.
Startup Story
Those special occasions in life deserve a beautiful, custom made piece of jewellery, and in Botswana, entrepreneur Nametso Matlhaga, founder of Matthan Jewellery Collection, is making memories come true. Her team of craftsmen transform every client’s personal design ideas into bespoke and highly individual pieces of jewellery, making every piece memorable.
Startup Story
Anyone running a successful business or large home knows that keeping things clean and tidy is a must, but professional help is needed to achieve this state of domestic or corporate bliss. In Botswana, help is at hand from entrepreneur Cindy Matlapeng, founder of The Office Team Cleaning and Support Services, a business that makes light work of cleaning.
Startup Story
In Botswana, there is a tradition of highly creative women turning their sewing skills into beautiful products, but getting steady business for those skills can be a challenge. For entrepreneur Theo Khumo, founder of African Wax Prints BW, this market access gap was one to be filled, and today her business employs talented local seamstresses who are creating beautiful and unique items of clothing for customers around the world.
Startup Story
Every woman wants to look and feel good, but not everyone can travel to a spa. However, in Botswana, one enterprising woman has created a mobile beauty spa experience that is convenient and affordable. Nandi Usher, founder of Nandi’s Beauty Creations, is winning fans with her quality service and products.
Startup Story
They say that to make a difference in the world you need to dream big, and for one truly inspirational woman social entrepreneur and aviator in Botswana, she is demonstrating that if your dreams are big enough you can make big change happen. Captain Kgomotso Phatsima, founder of Dare to Dream, is inspiring a new generation of young women to follow in her footsteps and carve out careers and businesses in the exciting world of aviation and aerospace.
Startup Story
Every proud homeowner longs to have a beautiful garden to enjoy, but not everyone has the knowledge or experience in creating landscapes that are both lovely to look at and easy to maintain. In Botswana, entrepreneur Boineelo Moyo, founder of B&B Garden Masters, has the answers and the experience to match.
Startup Story
Botswana has a great agriculture heritage, but the exciting opportunities for young entrepreneurs in country are to be found in taking that heritage and creating innovative value-add businesses. For one young woman entrepreneur in Maun, Nonny Penelope Wright, founder of the Sereledi dairy brand, this was the inspiration for the creation of her agri business, Lopey Inc.
Many entrepreneurs are inspired to start their businesses by seeing a gap in the market or a need in their communities. In the case of Amanda Aminah Masire from Botswana, she started her business, Greenhouse Technologies, in response to the gap between government and local people in the agricultural value chain.
One of the biggest challenges facing the African continent is ensuring a strong agricultural sector that can assure future food security, and that challenge requires innovative entrepreneurs to come to the table with ideas. One such entrepreneur is Michelle Adelman, founder of Accite Holdings in Botswana, who is harnessing the power of technology combined with sustainable business and investment models to create fast growing solutions to meet the need for fresh produce and alternative sources of protein.
For many travellers, their experience of a country is limited to what the guidebook and their travel operator sets out for them. But for entrepreneur Cynthia Botshelo Mothelesi, founder of specialist travel adventure company Happy Soul Adventures, her wish is to create uniquely memorable and special experiences for visitors to her country.
The world of building and construction is a tough one to break into, but one entrepreneur in Botswana is doing just that. Laurettah Sibanda, founder of Atlantis Construction Group and Developments (Pty) Ltd, is building a reputation for quality project delivery and a great approach to service.
A growing interest from consumers in knowing where their food comes from, how it is produced, and who is producing it, inspired serial agripreneur Mavis Nduchwa, founder of Chabana Farms, to create a solution. Today, her endeavours in agribusiness are making a real difference to people and lives all along the value chain.
Resolving disputes between communities, individuals and businesses can be a difficult process, and one that requires specialist advice and skills. In Botswana, Mediation Mechanics, founded by entrepreneur Charlene Van Riet-Lowe, is one company bringing its wealth of experience and expertise to help its clients to find solutions to their disputes.
There is a huge trend in the global beauty, bath and body products industry to get back to nature to source the finest ingredients and essential oils, and Botswana has a wealth of these ingredients. For entrepreneur Mishingo Aaron, founder of Naga Earth, the abundance of nature’s healing and restorative ingredients was the inspiration for the launch of her new business.
Many busineses start out as a result of a passion or a personal interest. In the case of Botswana entrepreneur Bandile Mooka, founder of specialist events solution and decor business, Niyacraft, that passion stemmed from the world of art and design.
Every company and organization needs to manage its risk profile whilst at the same time maximizing its ability to drive business success, but it’s a fine balancing act. For many, specilalist help and advice is needed to get that balance right, and that’s where LCM Capital has found its niche, thanks to founder Lindiwe Mafavuneh.
Understanding the power of an integrated communication approach to help businesses to grow and connect with their audiences is something that entrepreneur Basadi Ohimile knows only too well. Her business, The Concept King, is leveraging her own experience and that of her team, to provide an end-to-end communications solution to her clients, both at home and across the continent.
Leslie Jaroschek is the founder and ceo of Authentic Botswana Tours, a travel agency that attracts tourists from all over the world and offers Wildlife safari, Photography Safari, and Tented Safari experiences. Having obtained an MBA in International Tourism Management from Cyprus University, Leslie started her business in 2021, just after the COVID era. The company is 100% owned by Motswana women. Authentic Botswana Tours operates from Botswana and employs only Batswana.