by Bronwynne Wiehl

If you think LinkedIn is the new “Facebook for Professionals”, you’d be right. And so what? Here’s why I think it's exactly what we all need right now. As the world plunged into hard lockdown in early 2020, my business transitioned from managing social media accounts to social media coaching. There was a demand to build personal brands online, and more specifically on LinkedIn. Every interaction was suddenly online. Our time, both work and play, was in front of our screens. People were losing jobs and loved ones, even work colleagues. Industries were crumbling. New ones were springing up. The boundaries between work and home were shattered. And this was reflected in the content shared on the different social media platforms.

by Bronwynne Wiehl

Let me start with a question. What do you remember seeing on any social media platform yesterday? Can you name a specific post? Do you remember who posted it? And what was the message? It's not just you. It's tough.