It is rare to find industry sectors that are dominated by women globally, but the multi-trillion-dollar wellness industry is surely one of those. The rapidly growing wellness movement has seen women entrepreneurs as the driving forces, pioneering new approaches to self-care. They have innovated or created specialist fitness clubs, mind-body care businesses, spas, workplace wellness programmes and are growing the lucrative wellness travel industry. This trend reflects an interesting intersection between women’s empowerment and business, reflected in the surge in women-only health and wellness clubs, and co-working spaces where business and wellness combine. More and more wellness and beauty brands are putting storytelling at the heart of their brand building, with the woman founder’s personal story often driving the business. In Africa, an exciting new generation of women wellness entrepreneurs is emerging, tapping into this global trend. They are creating beauty and wellness products that are for women, by women, harnessing the natural ingredients and know-how unique to the continent, but taking them mainstream. Watch out for many of these proudly African, women driven wellness and beauty brands making their mark in the global marketplace.

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