"Our (African) artisans are not set-up to scale their activities and are often paralyzed by the prospect of growing their business beyond the “enough-to-live” stage."
- Swaady Martin is the founder and CEO of the SWAADY GROUP, a woman-owned social enterprise transforming African agricultural commodities locally to contribute to the reversal of the African commodity trap. With the global rise of the “foodie” market, the group launched two brands operating in the Specialty Food industry and offering original African delicacies, beautifully packaged and distributed globally. Her brands, YSWARA and AKRAFO are perceived amongst Africa’s leading luxury and premium brands and are present at recognized luxury retailers in 15 countries in Africa, USA, Europe, Middle-East and Asia.