The challenge is getting people to believe in your dream....

“The typical challenges that most start-ups would face would be definitely finance and getting people to believe in your dream. But being able to articulate this in a business plan is one of the ways you can overcome that challenge.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

Read Nike's full LoA profile here to learn more about this inspiring woman.