It takes creativity, commitment and hard work to build a successful brand....
"We are aiming at creating a globally recognized luxury brand so there is never a moment of rest. We are and need to constantly push the limits of excellence, creativity and beauty. We are constantly benchmarking ourselves to the global brands and know we still have some work to do."
- Swaady Martin-Leke, an Ivorian entrepreneur, is founder of YSWARA, a growing African luxury brand. YSWARA creates elegant, high-end products using the continent’s natural resources, all produced by African artisans. Products include gourmet tea, chocolates and home and accessories collections such as homeware, spoons, home fragrances and artisan jewellery. Swaady aims to capture a true spirit of African luxury by reviving Africa’s endangered cultural heritage and unique ancestral craftsmanship. YSWARA is present in 4 countries -- South Africa, Nigeria, Cote d’Ivoire and France -- with 15 different direct and indirect retail points.