Source: MediaMax | by Anne Mbotela | 22 July 2015
From the start, you get to know the genuine from the fake. Tabitha Karanja does not boast about being a woman in an industry dominated by men; rather, she asserts that an entrepreneur is defined by his or her innovation.
“When I began Keroche Breweries in 1997, I did not believe in copying other brands that were in existence. Instead, I carried out research to understand the gap in the market,” she says.
Her findings, a little savings and acres of land jointly owned with her husband formed the foundation for a thriving alcoholic beverages business worth billions today.