Yodit Eklund, founder of African beach wear and surf brand, Bantu Wax
Source: Design Indaba | Posted 27 July 15 | By Katie de Klee
Bantu Wax, founded by Yodit Eklund, is an African surf brand that breaks the clichés of blonde, blue-eyed surf babes with images from Africa's own surf culture.
Since its birth, Bantu has been Made In Africa, by Africans, sustainably & fairly, and that will never change. What is changing is Africa... With over 1 billion people, more than half under 20 years of age —Africa today is quite literally the future of the world — and the future of the world is made in Africa. Inspired by Africa’s transition from Dark Continent to Bearer of Light, tales of the mermaid goddess of oceans Mami Wata, and a passion for surfing, Bantu was created by merging the rich history of African art and textiles with Africa's deeply rooted surf culture.
Bantu uses traditional processes and works exclusively with local vendors and artisans in Africa to make quality products that are functional and authentic for surfers, urban nomads and afro-punks.
Bantu is real beachwear from the real Africa.