"Passion makes you approach a task with childlike pleasure and zeal - it ensures that you give it your all."
- Juliana Rotich is a Technologist, MIT Media Lab Director's Fellow, TED Senior Fellow and currently serves as Chair of World Economic Forum Global Agenda Council on Data Driven Development. She is co-founder of Ushahidi Inc, a non-profit tech company, born in Africa, which specializes in developing free and open source software for information collection, interactive mapping and data curation. Ushahidi builds tools for democratizing information, increasing transparency and lowering the barriers for individuals to share their stories. She leads a team that is expanding its global footprint and making crowdsourcing tools available and useful, and catalyzing entrepreneurial initiatives like iHub in Kenya. She also serves on the advisory council of Microsoft 4Afrika and Waabeh Ltd. In 2011 The World Economic Forum named Juliana 'Social Entrepreneur of the Year'.