Be flexible....
“Be flexible enough to shift your business strategy and focus on new markets when existing ones become less lucrative. Rigidity, fear and ego are all factors that contribute to entrepreneurs sticking to their guns even when they know the battleground has changed."
- Nelia Annandale is founder of Keedo Kids a company she launched in 1993 to manufacture designer children’s clothing in a socially responsible and ethical manner. Nelia blends imagination, comfort and style with vibrant colour and exceptional quality, and the brand has grown to be one of the leading children’s clothing manufacturers in South Africa and now exports to 16 countries across the globe. It took a life-threatening skiing accident for South African born Nelia Annandale to overcome her fear of starting a business. Although she had a happy life and was set in a good routine with her husband and two year old twins, the near fatal accident forced her to take stock of her life - Keedo Kids emerged from that new focus.