Be disciplined and professional…
“Be disciplined - wake-up every morning with a purpose… dress up, take your handbag and physically go to a workspace, even if it's at a dining room table. Don’t ever fall into a habit of working in your PJs. Allow yourself enough me-time, as you will certainly bear the fruits. Be professional - your personal brand is of utmost importance in building your business.”
- Lunice Johnston is the founder of Lunice Johnston Communications, a South African communications professional with a passion for guiding her clients on their own business journeys in the public domain. Her company specialises in media relations, PR, reputation management, crisis communication, stakeholder management, social media management and training.