“Being a female entrepreneur in Africa is especially challenging, it’s not for the faint-hearted.”
- Swaady Martin is a serial entrepreneur and author, and the founder and CEO of YSWARA, a social enterprise; transforming African agricultural commodities locally to contribute to the reversal of the African commodity trap. YSWARA creates elegant, high-end products using the continent’s natural resources, all produced by African artisans. The product range captures the true spirit of African luxury by reviving Africa’s endangered cultural heritage and unique ancestral craftsmanship. Swaady is also the author/creator of the “Luxe Ubuntu” concept, an inclusive business model providing economic value and meaningful income to all the members of the supply chain, who participate in the production of products.