Book Review
The fascinating book, Be an InventHER, coauthored by Mina Yoo and Hilary Meyerson, is a complete guide to inventing, geared towards any woman who wants to bring her invention, innovation, or creation from idea to the marketplace.
Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention. Inventing and innovation is a hot topic, and this book--coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin--offers a helping hand through the invention process without intimidation or undue complication.
Author quotes
Women are wildly underrepresented in the pantheon of product creators, and for no good reason.
We believe that lots of women are walking around with genius ideas for inventions and products that we all need, but they don’t make the leap to thinking about becoming an inventor - or InventHer, as we are calling them.
We firmly believe that women are a huge untapped source of innovative product ideas - and all they need is a roadmap to successful product development and creation. So we created one!
About the authors
Mina Yoo is a a savvy entrepreneur and a former professor and researcher of entrepreneurship at the University of Washington Foster School of Business and Stanford University. As a new mom training to summit Mount Rainier, she reinvented the carabiner by developing the Heroclip, a modified version that features a clip and a rotating, folding hook.
A recovering lawyer, coauthor Hilary Meyerson is a professional writer and social media marketing expert. She has written feature stories for several regional national and literary magazines including Seattle magazine, Seattle Metropolitan and McSweeney's. She also runs a social media/marketing company, Little Candle Media, where she advises many startup businesses on how to best leverage social media in their marketing efforts.
Why LoA loves it….
Mina and Hilary have hit onto a key fact - women are the ultimate problem solvers. So it stands to reason that they should also be product creators and inventors, finding solutions to challenges in life and business. In this fascinating book, they inspire through examples, providing shared stories of women who have built great businesses that leverage the power of invention. They show what can be achieved by turning an idea into reality, and this fascinating book should provide a roadmap for others who want to follow in their footsteps. A great read for would-be women innovators in business.