Book Review
If you want to stop over thinking and start your business but are experiencing analysis paralysis because you are overwhelmed with information, then author and entrepreneur Naomi Alabi has the answers. Why? Because she has personally been there. In her new book, Anatomy Of Building A Business That Works For You, she says that our world was built by people who dared to dream bigger. People who took their ideas, were patient through a number of small tasks which ultimately grew into the big businesses that we all love to celebrate.
Anatomy of Building a Business That Works For You is a short read on the best business practices from self taught entrepreneur, Naomi Alabi. She says that if she can do it, so can you. According to Business News Daily, “The No. 1 reason most people want to become their own boss is the freedom, satisfaction and flexibility it offers them.” This book offers you tips to help mitigate the risks and overcome your fear of starting a business. Starting a business is supposed to be highly rewarding, exciting and challenging. You get to be your own boss, you get to set your direction and pursue the opportunities you are interested in. If you are working from home, you can even work in your pajamas or anytime you want.
In Naomi’s book, you will discover: Secrets and shortcuts to resources that will help you start your business fast; Discover how to get over your fear of selling; Have no idea what business to start? This book will help Clarify your vision; Who is your customer; Determine the market problem that your business will solve, the pain point; Draft your business concept statement; Quickest way to Validate your business idea; How to identify and choose your niche.
The tips in this book are meant to be a planning guide to help you strengthen your foundation and company’s infrastructure. The goals and activities presented in this book provide you with the tools to analyze your customers, industry and competitors. At the wrap of this workbook, you will have the right action plan to determine if your idea is the right market opportunity for you.
Author quotes
I went from running a failed business to now running a successful fashion brand as well as a six figure business consultancy.
While I’ve created sustainable companies of my own, I am most passionate about helping entrepreneurs, and CEOs turn their big business ideas into practical digestible goals.
Driven by pure passion in the early stages of my entrepreneurial journey, I took a route that led to many mistakes that I’ve learned from along the way. I’m still growing.
Only build what is your exceptional capability. Focus on what you do extremely well.
About the author
Naomi Alabi is a fashion entrepreneur with a background in Communication and Marketing. She is the CEO and co-founder of Street Society, a platform for emerging fashion entrepreneurs with a mission to discover and develop the next great streetwear designers. From their seasonal fashion shows to their marketing and infrastructure support services, the platform continues to offer a voice to emerging streetwear brands in the LA and New York markets.
Why LoA loves it….
When it comes to building a business, it is always useful to get insights from other entrepreneurs who have been there, got the T-Shirt, and have plenty of experiences to share. Naomi Alabi is one of those entrepreneurs, and her new book is a practical insight into starting a business, including how to validate a new business idea and test it in the marketplace. This is a short but interesting read for any new business startup. — Melanie Hawken, founder & ceo of Lionesses of Africa