Book Review
Building your own business and brand in a competitive market can be intimidating and scary, but entrepreneur and author, Jeanette Sklivanou, has written Nailed It! to give you some solutions. This inspiring book is packed with practical, step-by-step strategies for breaking the cycle of fear and creating a dynamic brand that can compete with the best.
Jeanette Sklivanou, author of Nailed It!, knows from practical experience what it takes to turn an entrepreneurial dream into a big success story. Her business, Safe ‘N’ Beautiful, created in 2011 was inspired by her experience as a mother and her personal commitment to natural cosmetics and concern for appropriate children’s play products. This led her to launch her flagship product, Snails®, the same year. They are the world’s first Kid’s washable nail polish and No 1 in sales worldwide. As a relatively young company, Safe ‘N’ Beautiful has enjoyed resounding global success. Already the company exports to 79 countries around the world and those export partnerships are poised to grow. Safe ‘N’ Beautiful has also won esteemed industry recognition as Greek Export Award winner in 2014, 2015, 2016, 2017 and 2019. Today, Safe ‘N’ Beautiful PC is a visionary European cosmetics pioneer manufacturing internationally renowned, innovative and premium cosmetic brands for both children and adults.
Read Nailed It! to:
Learn the necessity of research before launching your brand
Discover how to build your own empire step-by-step
Turn your business idea into a reality
Understand the methods used by other business owners to thrive
Overcome failure and mould your business into a success
Author Quotes
For anyone who is starting a business, especially women, the obstacles are massive and sometimes appear unsurmountable. Finding a unique selling point and developing a successful brand is a challenge.
I believe any woman can become an entrepreneur if she wants to. I’m writing this book not to brag about my success, but to share my journey with Snails in detail, to reveal how it was done. After all, if I can do it, so can you.
Anything is possible and with hard work and dedication, any dream can come true, however big it is.
About the author
Jeanette Sklivanou is a British-Greek entrepreneur. She launched Safe 'N' Beautiful to produce the first washable children's nail varnish made in Europe. Jeanette had no experience in the cosmetics industry but her drive to design a product her daughters would love enabled her to build her Snails brand to become a global success. Ten years on, it is selling in seventy-nine countries and iconic stores such as Hamleys in London and FAO Schwarz in New York.
Why LoA loves it…
We all know the phrase, “when life throws you lemons, make lemonade”, but for many women entrepreneurs it’s all too true and in adversity often comes strength and innovation in business. That’s why Jeanette Sklivanou’s story is so powerful, as it shows how it’s possible in the toughest of times to see a gap in the market, create an innovative product offering, and build a truly successful business on the back of it. There are so many learnings in Jeanette’s inspirational and practical book, and it shows just what can be achieved with the right vision, determination, sheer hard work, and a never-give-up attitude. A great read for every woman entrepreneur who wants to realize their business building dreams. — Melanie Hawken, founder & ceo, Lionesses of Africa