Book Review
Designing Success by author and entrepreneur Catherine Connelly offers a fresh perspective on achieving true fulfillment and balance in a world where burnout has become the norm. This book is your blueprint for creating an environment that fosters growth and empowers you to succeed on your terms.
Author of the new book, Designing Success, Catherine Connelly began her entrepreneurial journey at fifteen when she cofounded an early social network, which evolved into a thriving portfolio of dating apps serving millions. Despite fierce competition and rapid technological shifts, her team’s intentional approach to growth and strategy led to two sales: $100 million in 2011 and $500 million in 2020. Drawing from her experiences, Catherine shares actionable strategies to help you design a life where you can thrive. You’ll gain practical tools for setting boundaries, automating decisions, and fostering meaningful connections. Learn how to align your life with your core values, create more time for what matters most, and lead with authenticity.
Designing Success is for ambitious dreamers, overworked caregivers, and aspiring leaders. It’s for anyone seeking to break free from the treadmill of constantly adapting to external pressures to build a life tailored to your needs and goals.
Author Quotes
This book is for ambitious dreamers who work hard but want to know what they are working for.
Look internally to find your own definition of success. It doesn’t matter what other people think of it. But don’t keep that definition or the journey of getting there to yourself.
The issue with keeping our values hidden is that, as a society, we cannot work together to achieve our goals. Still, it’s useful to have a measure of success.
About the author
Catherine Connelly is an award-winning entrepreneur, marketing leader, and engaging speaker. Catherine cofounded myYearbook at fifteen and grew it to eventually become The Meet Group, a NASDAQ-listed social dating and livestreaming company connecting millions of active users globally. She led brand strategy and marketing for The Meet Group through mergers, acquisitions, and rebrands. She left The Meet Group after a successful exit. Catherine graduated from Georgetown University and holds an MBA from The Wharton School of the University of Pennsylvania. She was named the Ernst & Young Entrepreneur of the Year Award Winner for the Philadelphia Region in 2011. Catherine has been featured on CNBC, the Wall Street Journal, MTV, ABC News, Fox News, CosmoGIRL, BusinessWeek, the San Francisco Chronicle, and CBS.
Why LoA loves it…
Getting the balance right as an entrepreneur can be a constant juggling game, but it’s possible to navigate a path that works for you and is authentic. In her new book, Designing Success: Lessons from 20 Years as a Female Tech Entrepreneur, author and entrepreneur Catherine Connelly, provides some personal insights and a wealth of experience to help you on your own entrepreneurial and life journey. It’s a fascinating read and one that can help every fellow women entrepreneur to navigate their own successful journey. — Melanie Hawken, founder & ceo, Lionesses of Africa