ReelFruit, Nigeria’s largest dried fruit processing business generating employment across the value chain

Affiong Williams is the CEO/Founder of ReelFruit, the largest fruit processing, packaging and distribution company focused on being the 'leading fruit agribusiness in Nigeria'. The company, founded in 2012, retails a range of dried fruit and nut snacks through a variety of channels including over 400 supermarkets, airlines, schools, and hotels locally, while also retailing internationally in the US (Amazon.com), Switzerland, Belgium, Saudi Arabia. ReelFruit is an award-winning brand, winning an international Women in Business Competition in the Netherlands. Affiong has also been recognized by Forbes Magazine as one of the most promising '30 under 30' entrepreneurs in 2015. In 2017, she won “Entrepreneur of the Year”, awarded by the prestigious Women in Management, Business and Public Service (WimBiz).