"These days, consumers seem to be a lot more conscious about the products that they are spending their money on. They are asking more questions about the source and materials of the products that they are purchasing .... leaning towards quality over quantity, as well as seeking simplified products, without the unnecessary branding and detail."

- Amy de Castro is founder of Bamboo Revolution a Cape Town-based company that crafts unique, bamboo and leather watches, and relies on a business model that is sustainable, and supportive of local industry. For these reasons, Amy was a finalist in the 2014 Cartier Women’s Initiative Awards, an awards programme that recognises innovative women business owners who’ve thought outside the box and have the one-of-a-kind start-up to prove it.