Sometimes you just need to allow your business to evolve....

"Starting a business is like creating a human life. There is a gestation period, infancy and then at some point the business turns into a teenager and takes on a personality of it’s own. At this point, it is necessary to re-evaluate the direction that the business is taking. Sometimes, it is not the direction that you hoped but it’s what the public is demanding. This is the point at which you have to trust and just roll with it. It’s not an easy thing to allow the business to evolve into it’s own beast!"

- Anna Savage is the owner and co-founder of the popular I Heart Market in Durban. Since its humble beginnings in 2009, this now renowned market has mushroomed in popularity, becoming a favourite with Durban locals and visitors alike. Anna has managed to bring together a colourful celebration of local talent, fresh foods and quirky decor and design and she strongly endorses authenticity, originality and clever craftsmanship.