the pride of Africa's women entrepreneurs
by Dr. Memuna Williams, DBA
Small and medium-sized enterprises (SMEs) make up approximately 90% of businesses worldwide, and play a pivotal role in economic development and employment. Given shifting geopolitical landscapes—from trade tensions to international aid cuts—these businesses must recognize and address the emotional and mental well-being of their stakeholders. This is particularly crucial at a time when geopolitical changes are already having an impact.
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The Inspiration: Seeing the Impact of Geopolitics Up Close
I had the privilege of attending NBA All-Star 2025 in the San Francisco Bay Area as a guest of NBA Africa. There I joined the annual Newsmaker Breakfast. The session discussion was moderated by journalist Stephanie Ruhle and featured media giants Tom Friedman, Rashida Jones, and David Brooks. It resonated deeply and Roland Martin and Michael Eric Dyson were in the room. However, it was the question "How does what is happening domestically in the U.S. reflect globally?"—posed during the Q&A—that struck me.
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Isn’t it amazing how inspiration can come from the most unexpected places?
For me, one such moment occurred at the University of Liverpool, through a fellow student named Lisa Crockett. Lisa was an energetic and dedicated member of our innovative international DBA program. She quickly became a central figure in our program, always present, always willing to lend a hand, and always making sure we had the information we needed to thrive in our studies. But Lisa’s story didn’t stop at being a helpful senior classman. She went on to complete her thesis on pediatric palliative care—a deeply personal and powerful topic that coincided with my own experience of a loved one undergoing the very care she was researching.
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In the journey of developing Corporate Social Responsibility (CSR) programs, perseverance plays a pivotal role. From the early days of launching a business to the strategic CSR phase and beyond, perseverance ensures that SMEs continue to evolve, adapt, and push through obstacles, ultimately creating significant societal value.
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In today’s rapidly changing world, small and medium-sized enterprises (SMEs) have a unique opportunity to drive sustainable growth and positive social impact. Below, I will explore how social responsibility, entrepreneurship, and leadership can intersect to create lasting change, particularly in Africa’s diverse and dynamic landscape. SMEs can use this to build on their work to further integrate social responsibility into their operations, cultivate entrepreneurial mindsets, and embrace leadership models that drive inclusive growth.
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Last year, Victor and I finally made it to Fiji on our first trip to the Pacific. But the journey to get there was one filled with patience, perseverance, and a little bit of life’s detours.
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The World Economic Forum (WEF) often seems to be the domain of large public policymakers and multinational corporations (MNCs). However, small and medium-sized enterprises (SMEs) can learn from the conversations and insights shared at events like Davos—this year, particularly around geopolitics, the future of work, sustainability, social responsibility, and artificial intelligence (AI).
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In today’s dynamic business landscape, clarity is essential for the successful development of Corporate Social Responsibility (CSR) programs, particularly within Small and Medium Enterprises (SMEs). Drawing from the findings of my recent SME CSR Study, I aim to illustrate how clarity plays a pivotal role in shaping the narrative of CSR development across various phases and locations.
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For the past two years, I have set myself an ambitious set of professional, developmental, spiritual, and wellness goals. One of my biggest, was reading 60 books in a year. While I have not yet reached that target number, I set personal records: 24 books in 2023 and over 30 in 2024. These reading aims introduced me to Brené Brown’s work on vulnerability and Satya Nadella’s insights on culture and leadership in organizations.
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