by Felicity Cowie, author of Exposure

In my earlier blog for Lionesses of Africa, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider…

by Felicity Cowie, The Media Relations Coach

In my earlier blogs for Lionesses of Africa, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider…

by Felicity Cowie, author of Exposure

In my earlier blog for Lionesses of Africa, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider: Gain exposure with zero to low financial investment; Build credibility; Build pipeline faster; Get highly valuable shareable content; Find product-market fit; Become a thought leader and ‘category queen’; Get funding and more funding; Gain external validation.

by Felicity Cowie, The Media Relations Coach

In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:

1. Gain exposure with zero to low financial investment

2. Build credibility

3. Build pipeline faster

4. Get highly valuable shareable content

5. Find product-market fit

6. Become a thought leader and ‘category queen’

7. Get funding and more funding

8. Gain external validation

In this series of blogs, I give you more detail and tools to gain each of these benefits.

by Felicity Cowie, The Media Relations Coach

In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…

by Felicity Cowie, author of Exposure

In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:

by Felicity Cowie, The Media Relations Coach

Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists. Whilst the intention is to ultimately reach the public (be it customers, investors, talent or the world at large) via media coverage, it’s critical to understand that in all media relations work your audience is journalists. And journalists are under no obligation to do what you ask. You have no rights to approve or request changes to their work otherwise it wouldn’t be the independent third party endorsement which makes it so valuable.