Startup Story
For South African entrepreneur Brenda Hart, starting a bespoke furniture design business at the age of 50 is a bold and rewarding endeavour. As founder of Soft&Co, she draws on her extensive experience in interior design to create furniture that is both beautiful and meaningful. She says, “Soft&Co gives me a niche to concentrate on and a fresh channel for my enduring love for design. It’s not just a business to me, but a celebration of a life’s work and a testament to the power of following your dreams at any age.”
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