Lioness Weekender Cover Story

WeFranchiz, a dynamic platform connecting franchise owners with aspiring entrepreneurs in Tunisia

Rym Bedoui Ayari, founder of WeFranchiz, a franchisor-franchisee networking platform in Tunisia. She has a career spanning more than 25 years in the management of a consulting firm specializing in partnership design and assistance, market development, and international marketing strategies for international and Tunisian companies, which has introduced international franchises in the region, including: Eric Kayser, KFC, Nike, etc. and also specializes in network development for Tunisian companies by introducing techniques based on successful franchise models; Gourmandise, California Gym, CUISINA, Tunisie Booking, etc.