Lioness Weekender Cover Story

Zashadu, an award-winning luxury and sustainable handbag design and manufacturing business in Nigeria

Zainab Ashadu is the founder and Creative Director of Zashadu Ltd, a renowned handbag brand founded in 2010 in Nigeria, a business which today employs 20 people. She is a seasoned entrepreneur and award winning Creative. Zainab’s business is focused on creating beautiful handcrafted, design led handbags in a slow and sustainable way. Her bags have are retailed internationally and have been worn by notable and powerful leaders such as Beyonce, and Chimamanda Adichie. In 2022, Zainab she was recognized by the Lagos State Government as one of the state’s 100 most influential women. She is also the founder of Harmonious Whole, a wellness and Intuitive Energy Healing enterprise set up in 2022.