the pride of Africa's women entrepreneurs
by Catia Mondlane
One thing I have learned from the experiences I have had so far is that clients don’t really care about your problems and whatever you are going through that might create delays or bad services, because they just want the product or service. Trust me, I’m a customer too and when I’m not I have to see things from the clients’ perspective to understand them, and this is why it is so important to know your customers.
Read moreKilamba Welwitschia Manuel, founder, Welila Cantelier, (Angola)
Get customer feedback!…
Kilamba Welwitschia Manuel, founder, Welila Cantelier, (Angola)
Read moreLombuso Mthethwa, founder, Mom’s Club Eswatini (Eswatini)
Lombuso Mthethwa, founder, Mom’s Club Eswatini (Eswatini)
Read moreDamaris Nyabuti, founder, Dharkemmy Corporate Communications Limited (Kenya)
Show your customers you care…
Damaris Nyabuti, founder, Dharkemmy Corporate Communications Limited (Kenya)
Read moreby Catia Mondlane
A couple of days ago, I was going through my client list because I wanted to find out and understand who my real clients are. I found out some very interesting things - for example, just because people follow you on social media doesn’t mean that they buy from you. In fact, the ones that constantly buy occupy a smaller piece of the pie chart, while the group that only bought once and those that never bought were part of the larger percentage.
Read moreby Mandisa Makubalo, founder of Unlimited Experiences
What is "Customer First Talk"? How does this look, tangibly, and how does a company recognize that it’s moved beyond ‘customer first talk’ to delivering value for its customers?
Read moreby Alice da Silva
A case study based on my personal experience:
Despite a current difficult economy, business services are still needed. Customers are under strain and are more discerning when it comes to choosing a service provider. Sometimes it’s a grudge spend following an unplanned emergency. It’s bad enough being forced to spend money when survival and priorities must be carefully considered, so to have bad service on top of that is just too unpleasant. Customers still have choices, and they choose who gets the business.
Read moreToday’s customers need a very good reason to give you their money, and it is high time businesses got out there to understand just how customers perceive and experience their brands. Not just at the point of purchase, but holistically. It means embedding a customer-centric perspective into your organisation’s corporate DNA.
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