Book review
Helen McGuire, entrepreneur and author of The Female Founder Formula: A Real-Life Roadmap to Nailing Entrepreneurship, believes that most women start businesses motivated by passion or purpose. She says they are driven to tackle the bigger issues or to provide a better way of life for themselves and their families. However, as most business books are written by men – they don’t take purpose or lifestyle into account. Having been successful as an entrepreneur while raising a young family over the last decade, Helen wanted to write the book she wished she'd had when she started out as a female founder with babies, a busy family life, and just an idea.
The Female Founder Formula: A Real-Life Roadmap to Nailing Entrepreneurship by Helen McGuire is an honest, hand-on-heart roadmap that takes a clear-eyed, no-nonsense view of real-world biz and life challenges. Upbeat, tongue-in-cheek, and frank, it’s filled with advice, successful strategies, and inspiration for the entrepreneur who wants to get ahead, get real, and get going.
Author Quotes
I wrote this book for everyone out there who believes in building a business with true, meaningful impact whilst balancing all that life stuff along the way.
No matter where you are on that journey - at idea stage or looking to scale and sell, consider this your tried and tested roadmap to seeing your purpose make its mark on the world.
I want you to learn through my experience, to enable you to create your own roadmap in an efficient and timely way. You will then be in a position to apply some of the learnings to rocket your own business toward success.
About the author
Helen McGuire is the founder of two award-winning tech companies and among the 0.5% of women to have successfully had their business acquired. Her second co-founded company is now integrated globally, making the recruitment process more equitable for candidates everywhere. Reiki + CBT qualified, she lives in Dubai with her husband, three children and cat and now supports founders to pursue their own success.
Why LoA loves it…
Trying to juggle the demands of raising a family with building a business can be tough at the best of times. But having a roadmap to guide you, written by someone who knows from first-hand experience how to successfully navigate the ups and downs of business and family life, can undoubtedly help. Helen McGuire’s book, The Female Founder Formula: A Real-Life Roadmap to Nailing Entrepreneurship, is a really practical read, filled with advice and personal experience, all aimed at helping women entrepreneurs to forge their own path to success. — Melanie Hawken, founder & ceo, Lionesses of Africa