the pride of Africa's women entrepreneurs
by Dr Michélle Booysen
“You never get a second chance to make a first impression.” – Will Rogers
A seamless onboarding process sets the tone for long-term customer satisfaction and retention. For SMEs, onboarding isn’t just about signing up new clients—it’s about delivering value quickly, building trust, and laying the foundation for lasting relationships. Here’s how to design onboarding processes that create a smooth experience and drive growth.
Read moreWhat we’re loving this week
At Lionesses of Africa, there is nothing we like to do more than celebrate all things Woman Made In Africa, showcasing the world-class products being created by Africa’s talented and innovative women entrepreneurs. Catching our attention this week are: Wunmi Olufeko, founder, Design for Love (DFL) Nigeria; Ana Alecia Lyman, founder, Oleos de Miombo, Mozambique; Rahel Mwitula Williams, founder, ILAVA (Tanzania/Kenya); Adenike Ogunlesi, founder Ruff n Tumble (Nigeria); Ntombenhle Khathwane, founder, Afrobotanics (South Africa).
Read moreLioness Spotlight
2025 looks set to be an exciting year for Africa’s women-founded luxury handbag brands, with many confidently expanding across the continent and into key global markets with a bang. If your weakness is for stylish, finely crafted, sustainable handbags, then there is no better time to add a luxurious, hand-crafted African-made piece to your wardrobe.
Read moreby Lionesses of Africa Operations Department
So 2025 has begun and as with all new years, we have our own resolutions. Although not technically a ‘resolution’ as by definition it is designed to only last one month, ‘Dry January’ does tend to outlast many of our well thought out self promises for the year, although as (occasional) wine drinkers, we of course don’t count as a failure the ‘White Wednesdays’ and ‘Thirsty Thursdays’ that tend to creep in towards the end of the month. We are after all, only human.
Read moreCreseldah Cassandra Ndlovu
Lioness Weekender Cover Story
CLM Clothing & Textile, a South African social enterprise specializing in bulk cloth manufacturing and training development
Creseldah Cassandra Ndlovu is the founder and director of CLM Clothing and Textile in South Africa, a social enterprise that specializes in bulk cloth manufacturing and training development. The business was started in 2016 and legally registered in 2020, and today employs 21 people. In addition to the production site, the business also has a training and development site, where accredited sewing training development skills programs are delivered. Creseldah is a passionate Community builder, Philanthropist and Innovative Social Entrepreneur. She is a multi-award winner both locally and internationally and was recently recognised with an Empowerment Award of the Year by the African Women Innovation and Entrepreneur Forum.
Read moreFátima Armando Ernesto, founder, Faes (Mozambique)
Startup Story
Fátima Armando Ernesto is the founder of Faes in Mozambique, a digital graphics and t-shirt sales business specialising in creating t-shirts to each customer's taste. Prior to becoming an entrepreneur, she was a Road and Bridge Construction Technician at IIM, Public Relations and Leadership Technician at Wake Up, Aspirant at Rotaract Clube de Maputo, and worked as a Site Clerk at SS Construção where she provided services in the following roles: Archivist (Management and control of files), Assistant to the Warehouse Manager of the main Shipyard, Responsible for diesel control (purchase and sale), Formwork Clerk (Rent, purchase and sale of material).
Read moreClara Chinwe Okoro, Founder and Chief Operating Officer, My Beautiful Africa (Nigeria)
Startup Story
Clara Chinwe Okoro is Founder and Chief Operating Officer at the travel tech company My Beautiful Africa, based in Lagos, Nigeria, and launched in 2019. Designing Travel experiences in Africa with Technology at My Beautiful Africa, she is passionate and focused on promoting how digital transformation in the travel, tourism and hospitality sector can lead to a more competitive Tourism industry in Africa through Smart Tourism. Clara's speaking engagements are known for being both engaging and informative, providing valuable insights into the intersection of technology and tourism.
Read moreby Gemiene Mueni
“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.” — Amy Poehler"
Surrounding yourself with the right people is key to growth, but ensuring accountability is where real progress happens. It also requires accountability and an intimate understanding of the tasks at hand. Vusi Thembkwayo, a renowned entrepreneur and thought leader, offers a pragmatic perspective: “To be dangerous enough means knowing each and every single thing about your business to know when someone is bullshitting you.
Read moreby Ntsoaki Sibiya
As we step into a new year, I’ve been reflecting on my own goals for personal and professional growth—and I know many other entrepreneurs and business owners are doing the same. January, recognized as National Mentoring Month, provides the perfect opportunity to highlight the pivotal role mentorship plays in achieving those goals. From my own experience, mentorship isn’t just guidance; it’s a transformative catalyst for leadership and personal development that has shaped my journey as an entrepreneur and should be a key component of every growth plan.
Read moreby Dr. Memuna Williams, DBA
For the past two years, I have set myself an ambitious set of professional, developmental, spiritual, and wellness goals. One of my biggest, was reading 60 books in a year. While I have not yet reached that target number, I set personal records: 24 books in 2023 and over 30 in 2024. These reading aims introduced me to Brené Brown’s work on vulnerability and Satya Nadella’s insights on culture and leadership in organizations.
Read moreDr. Jacqueline Mohair
Book Review
If you are looking for lessons on resilience, community, and the power of giving back, then Dr. Jacqueline Mohair’s book, Welcome to Beyond the Bottom Line: Entrepreneurial Strategies for Lasting Social Change, is a great read. It is a collection of stories and insights from entrepreneurs who have redefined success by balancing profits with purpose. This anthology highlights innovators who have embraced the challenge of creating social impact, tackling issues from homelessness to sustainability.
Read moreby Dr Michélle Booysen
“The customer’s perception is your reality.” — Kate Zabriskie
Mapping the customer journey is essential for understanding how customers interact with your business and identifying ways to improve satisfaction. A well-mapped customer journey reveals gaps, highlights opportunities, and ensures every interaction adds value to the customer experience.
Read moreby Jenny Reid
The latest Employers Background Screening Report sheds light on the rising challenges and trends in employee screening internationally. With the influx of fraudulent activities and integrity-related challenges, employers are placing greater emphasis on robust verification measures.
Read moreby Teboho Seretlo
Fellow Lionesses, it’s been a minute! As we step into a new year, I find myself reflecting deeply on my journey in 2024—the lessons I have learned and the priorities I am setting for the year ahead.
Read moreby Margaret Hirsch
As the clock ticks toward the start of a new year, there’s an air of anticipation, a sense of possibility that anything can happen. This year, let’s go beyond mere resolutions. Let’s focus on thriving—both professionally and personally. Thriving means more than just surviving the day-to-day grind; it’s about flourishing, finding joy, and achieving your highest potential.
Read moreWhat we’re loving this week
At Lionesses of Africa, there is nothing we like to do more than celebrate all things Woman Made In Africa, showcasing the world-class products being created by Africa’s talented and innovative women entrepreneurs. Catching our attention this week are: Hend Riad and Mariam Hazem, co-founders of Reform Studio in Egypt; Mapholo Ratau, founder of Ledikana in South Africa; Akosua Afriyie-Kumi, founder of AAKS in Ghana; Zainab Ashadu, founder of Zashadu in Nigeria/UK; and Emilia Banda Tambatamba, founder of Dvyn Treat Batamba in Mozambique.
Read moreSika A. Lawson
Book Review
Now You’re the Boss, the new book by Sika A Lawson, is a complete playbook for turning your entrepreneurial dream into a thriving reality. Whether you're just starting out on your entrepreneurial journey or already have an established business, this book teaches entrepreneurs how to successfully grow and scale their businesses, then leverage them as a vehicle for building generational wealth. It is packed with practical strategies and resources to guide you every step of the way. From getting properly set up, to building a personal brand that makes you unforgettable, to mastering the art of networking and scaling your venture, it provides valuable tips and insights to help navigate this journey.
Read moreCelestina Langa, founder and ceo, Nutrekaya CL,Su, Ltd (Mozambique)
Startup Story
Celestina Langa is the founder and ceo of Nutrekaya CL,Su, Ltd in Mozambique, a company dedicated to agro-processing and the valorization of local food products, with a focus on dietary health and nutritional well-being. Her entrepreneurial trajectory is marked by a strong dedication to the development of innovative and sustainable solutions in the food sector. Celestina has a degree in Food Sciences from the Pedagogical University of Mozambique and, throughout her career, has continually dedicated herself to expanding her knowledge and skills. She is currently completing her Master of Business in the Street (MBS) at Interweave Solutions Academy, which has provided her with strategic vision and improved skills in business management, further strengthening her profile as an entrepreneur and leader.
Read moreTaryn Blignaut (founder) & Senamiso Moyo, Legal Ninjas (South Africa)
Startup Story
Taryn Blignaut is the founder of start-up legal consultancy, Legal Ninjas. Taryn is a corporate attorney with over 15 years in experience as in-house legal counsel for large listed companies including Coronation Fund Managers and Ninety One. Taryn is a seasoned entrepreneur who, through her interactions with other founders, spotted the gap between smaller businesses and legal services. Taryn decided to leave corporate life behind and launch a legal consultancy to provide affordable, commercial legal solutions to SMME's by matching up the skills of former in-house lawyers with the needs of SMME's needing legal expertise with flexible pricing.
Read moreNomso Kana
Lioness Weekender Cover Story
Simsciex Technologies, a leading provider of comprehensive broadband infrastructure solutions in South Africa
Nomso Kana, the founder of Simsciex Technologies in South Africa, is a distinguished nuclear scientist, entrepreneur, and thought leader in the field of technology and innovation. With a passion for harnessing technology to drive positive change, Nomso established Simsciex Technologies in 2014 to pioneer cutting-edge solutions in broadband infrastructure, driving economic growth and development. Today the company has created jobs for 15 people. In addition to her role as founder, Nomso is a renowned expert in nuclear science, energy, policies, and connectivity. Her extensive expertise led to her appointment as a Commissioner for the Fourth Industrial Revolution (4IR) within the Presidency in 2019.
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