Giving your customers a new level of insight into your business through live video

Harnessing the full power of technology is a great thing when you’re an entrepreneur and when you’re looking at new and interesting ways of engaging with your customers. So the introduction of Facebook Live, Instagram Live and Periscope provides a powerful way of taking your customers right into the heart of your business to experience your products, services and brand ethos in a way that other marketing and communication techniques simply don’t offer.  These three live video streaming platforms not only give your customers a ‘behind the scenes’ look at your business and the people who deliver your products and services, but they can also provide powerful ways of introducing newly launched products to your audience, promoting events or special offerings, and to getting feedback in real time. Interaction and engagement through live video streaming on social media may seem daunting at first, but it’s a powerful new tool to connect with those you are trying to reach, and the more you engage with your customers the greater your chance of enhancing your brand connection and ultimately sales. So if you haven’t got your social media live video streaming in place as part of your overall marketing plan, then today could be a good time to get it started.