Time to hit the refresh button

It’s that time of the year, and what a year this has been, to think about potentially refreshing our products, services, brands, and perhaps our businesses as a whole as we get ready for the new year ahead. The act of refreshing and reinventing our businesses is part of the journey, and as entrepreneurs, we are often excited at the prospect of renewal. It provides the ideal opportunity to revisit our original purpose, to make changes in order to reach our goals, to ensure we don’t remain static. After such a challenging year, preparing our business, and indeed ourselves, for a refresh can be an exciting prospect. It can present an opportunity to learn, to grow, to experiment, to reinvent. It doesn’t mean we have to change everything in our businesses and our lives, it just means hitting the refresh button and shaking things up a little. It’s not just a good thing to do for our businesses, but also for ourselves as women entrepreneurs in order to keep our passion, our enthusiasm and creativity levels high. As the globally best-selling author and luxury brand expert, Mireille Guiliano says, “Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself." Wise words indeed!