Delighting customers is the way to achieve customer satisfaction

Smart businesses no longer just talk about giving great customer service. Instead, they aim to delight their customers, to give them a new standard of customer experience. But what does it take to delight a customer, what does it really mean? Ultimately, if you can delight your customers, you are giving them the highest level of customer satisfaction and an experience that goes above and beyond what they expect. Delighting your customers is good for them, and it is good for business. Why? Because delighted customers become loyal customers, they keep coming back, and importantly they tell other people about their wonderful experience. Delighted customers are likely to spend more, make more regular purchases, and talk about their experiences to other people, helping you attract new customers along the way. So at a practical level, what does customer delight look like and how can you replicate it in your own business? An example could be in the way you reward your customers for their decision to buy from you. This could be a small surprise gift with every purchase; or mailing out a free promotional product; or sending a birthday greetings email to your regular customers to show them how much you value them and their business. If you want to think about how you can delight your customers, let these words by the great Maya Angelou inspire you. She says, "People will forget what you said, people will forget what you did, but they will never forget how you made them feel.” That’s what delighting your customers is all about!