"I think too often we allow ourselves to fall into what society accepts as possible and we don’t try to tackle the big things, we do what we already know we can and we don’t stretch ourselves enough."
- Cherae Robinson is founder & CEO of Rare Customs a company that creates products, brands, and strategies that are shaping the future of travel to Africa. They operate at the intersection of tourism and development focusing on modernizing the tourism value chain, engaging travelers in innovative ways, and ensuring that the industry grows sustainably. Cherae is a real champion of Africa's growth story through private sector engagement in the tourism sector.