Leading South African financial services group, Liberty, knows the importance of developing an entrepreneurial mindset in today’s economic climate in order to maintain a competitive edge. As a result, it is taking a proactive approach to encouraging its employees to think more entrepreneurially in their day to day work.
Read many of the major global business publications such as Forbes, Fast Company and Harvard Business Review, and you will see much being written about the ability of women and their unique skills sets to have a dramatic and positive effect on the economies of their countries. This is particularly the case when it comes to women entrepreneurs building powerful new businesses and brands. Yet ironically, although this global trend is gaining momentum, the same cannot be said for women within the companies they work for as employees. They are simply not applying their unique entrepreneurial thinking to internal problem solving, or indeed following through on developing their own business ideas and seeing them through to fruition. This is a trend that needs to be reversed if countries like South Africa are to fulfil their potential.
Partnering with leading women’s entrepreneurship organisation, Lionesses of Africa, Liberty is rolling out a series of Women in Innovation Breakfast events.
As part of Women’s Month in the country, Liberty is proactively engaging with its women employees to develop a new entrepreneurial spirit and mindset within the organisation. Partnering with leading women’s entrepreneurship organisation, Lionesses of Africa, Liberty is rolling out a series of Women in Innovation Breakfast events. Each event plans to showcase some of the inspirational women entrepreneurs who have taken their business concepts from idea to reality, and in the process, have successfully made the move from corporate careers to fully fledged entrepreneurs. The vision for these events is to inspire women employees to think like entrepreneurs, bringing a new spirit of innovation into the daily workplace.
Inspiring women employees to think like entrepreneurs, bringing a new spirit of innovation into the daily workplace.
The first of the Women in Innovation Breakfast events is taking place on Friday 26th August, and features a line up of speakers that will undoubtedly inspire those employees attending. The programme includes event hosts Amanda Khoza and Eleanor Sansovini from Liberty; Lionesses of Africa founder, Melanie Hawken; banker turned fashion entrepreneur Nobesuthu Ndlovu, founder of retailer Burgundy Fly; lawyer turned artisan bakery owner, Babette van der Walt, founder of Burgundy Fly; and global executive coach and master facilitator, Veronica King from Emuthini Consulting. It promises to be a great event and one guaranteed to get more women employees within Liberty thinking more like entrepreneurs.