"If you start to see more successful businesses that are playing on a global level, the story of Africa will begin to change"
- Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, House of Tara has over 10,000 reps and has become a national brand with 22 branches and a presence in most major cities across the country. Tara also has distribution channels in Kenya and Rwanda and plans are underway to expand to other cities in Africa, Europe and North America. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.