Go with your passion when deciding what business to launch....
"Getting into the beauty industry was a decision to take what I had and what I was passionate about as a platform to build an enterprise. I am passionate about building a business that is sustainable and using beauty as its expression .... The focus was on doing what I loved, which is, making women beautiful."
- Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20 from her living room whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today House of Tara has 19 studios in 11 states starting a chain reaction that has produced over 3,500 makeup artists. It has also empowered over 4000 young women in tertiary institutions with the Tara Orekelewa beauty representatives' initiative that makes them financially independent, improves their self esteem while building their marketing and entrepreneurial skills.