The world is waking up to a new reality and the devastating consequences of such problems as environmental degradation and deforestation, shrinking water supplies, threats to biodiversity, lack of affordable green housing, waste management issues, and ocean pollution. The current global high profile Ocean Rescue campaign being run by Sky News this month is highlighting ocean health and the need to find innovative solutions to the problem of ocean plastics, inspiring people to make small everyday changes that collectively make a huge difference.
The good news is that a new generation of innovative women ecopreneurs in Africa are playing their part in finding solutions to dealing with the impact of waste on our environment. They are successfully linking sustainable business to environmental consciousness and concern for societal well-being. This is the basis for a new wave of women-led ecopreneurship taking root in Africa, resulting in a new generation of women-led startups with environmental consciousness at their core.
Meet some of these true eco-warriors in Africa who are building sustainable businesses on the continent, and helping to save the planet at the same time.
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Natasha Pearce is the founder and ceo of Vivacious Eco Vixon located in Cape Town, South Africa. She is an award winning entrepreneur and her business is focused on the the Circular Economy. Vivacious Eco Vixon was founded in 2018 and creates reusable home and lifestyle products that are the eco conscious alternative to single use items we use in our everyday lives. All products are locally produced in Cape Town from textile and clothing industry discarded waste. Natasha supports different sewing projects around South Africa that empower woman with new life skills by upskilling them through learning how to sew.