What a strange world we are currently living in. The COVID-19 pandemic has created a new and challenging reality for us all. These are seriously tough economic times, and as women entrepreneurs it requires us all to think differently about how we do business. It is going to take courage (lots of it), patience (lots of that too), innovation and sheer determination to get through this new normal.

But if there is one thing we know we are in the Lionesses of Africa community, it’s resilient.

So, to play our part in helping you all to get through this crisis, we have launched our brand new Business Unusual portal - click on the link below to view.

www.lionessesofafrica.com/business-unusual

We know how important it is to share, inspire and connect at times like these - particularly if we are feeling isolated. Our new Business Unusual portal brings you closer together.

Each day, we will be sharing a wide range of articles, information and resources, tackling issues such as Managing Cashflow in a Crisis, Maintaining Morale in the Workforce, Generating Sales in Tough Times, Pivoting into Digital Business Models, and so much more. What is special is that we are inviting fellow women entrepreneurs to come and share their experiences and words of inspiration on how to adapt and thrive to this new and challenging business environment. It is wonderful to see them all and to hear their voices - we hope you will find it inspirational too!

We know that in our Lionesses of Africa community, you all have a great amount of experience and expertise in your own industry sector, and your knowledge and insights could be invaluable to other women entrepreneurs. So in the spirit of collaboration, I am inviting you all to share that expertise by writing a blog article, or recording a video or voice clip, for our new Business Unusual portal. Your insights at this critical time could help so many other women entrepreneurs. On a personal level, it will also help to keep you connected with our community during this time of isolation.

If you would like to support your fellow Lionesses by writing an article(s) or recording a video message, simply share it on your favourite social media channel and attach the hashtag #LionessBusinessUnusual

So, let’s keep communicating, keep supporting, and importantly keep doing business with each other, so that we can all come through this.