Book Review
According to author Rinat Keinan in her new book Business Empowerment: 8 Simple Steps to Master the Game, most idea generators quit in the early stage, 30% don’t vest after 1 year, and 50% don’t make it over time. She thinks too many great ideas fall because of wrong decisions.
The entrepreneurship path is a lonely one. The beginning process can be overloading, confusing, and without expert guidance, it can also lead to the wrong business decisions being made. Rinat Keinan believes that we live in the most promising era for generating ideas. Today, we have accessibility to knowledge we didn’t have before - but we still need guidance to empower our business offering. In her new book Business Empowerment: 8 Simple Steps to Master the Game, Rinat introduces a revolutionary business empowerment methodology to help entrepreneurs to truly empower their business offerings. This new approach leverages the accessible knowledgeability in every aspect of the business journey, helping idea generators expand business possibilities, prioritize the best fit, and focus on the highest feasibility empowerment of the business offering.
Rinat’s unique methodology principles teach how to expand possibilities that our mindsets naturally are unable to; how to prioritize knowledge in order to identify the best matching potential; and how to focus on the highest feasibility impact opportunity. Based on many case studies of leading brands, startups, and personal experience, this book will provide readers with 8 simple techniques to master. Learn how to:
find the best business opportunity
identify the best demand opportunity
explore new ideas
quickly develop intuitive features
build branding concepts
quickly validate an idea
strategically plan the business sales
maximize buying motivation
Author quotes
My motivation to write this book was to provide confidence in identifying the right path for business success and how to avoid failure.
In my experience, there is no such thing as a bad idea, only the wrong business fit.
This book is dedicated to all those initiators who want to bring their ideas into fulfillment.
I believe our women's voice can contribute so much for the entrepreneurs' community worldwide, that's why I am aiming for this book to enter the NYT bestseller list, to make my voice accessible to all women worldwide.
About the author
Rinat Keinan is a senior marketing manager for global leading brands with many years of experience and the author of the PIPELINE strategy guidebook which was published in 2018. She has received high achievement awards for business success in various marketing positions including acting as a senior marketing manager for leading global brands such as Teva and Unilever. She is also a speaker at business events and academies, has advised a number of startups and large companies on business and product strategy. Today her techniques are starting to be used worldwide as the premium toolkit for business accelerators. Rinat holds a Master’s Degree in Industrial Design.
Why LoA loves it….
As with Rinat’s first book, her latest publication Business Empowerment aims to provide a practical roadmap for startups and small businesses, helping them to realize the full potential of their ideas. As she rightly says, so many people never really get past the actual idea stage, often because of wrong decision-making at the beginning. Rinat is determined to change that - she is bringing all her tried and tested techniques, advice and tools together in this book so that entrepreneurs can accelerate their business journeys and radically improve their business outcomes. This is a new must-read book for all those who have big ideas, big hopes for their businesses, but need a helping hand to get there. — Melanie Hawken, founder & ceo of Lionesses of Africa