Being an entrepreneur is about daring and doing!…
“Setting up your own business is not always easy, but the opposite! It’s about daring and doing! Great things can happen!”
Laura Struik is the founder of the shoe label ROF-Style in South Africa. ROF, the South African word for rough, is a brand that stands for freedom, (outdoor) adventure, and off the beaten track. The brand is known for its unpolished, firm and timeless boots, handmade by passionate local craftsmen.The country has one of the world’s highest unemployment rates and it is ROF’s vision to support the local community by allowing them to learn a craft and become independent.