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Entrepreneur Advice from Ijeoma Ndekwu / Be consistent

July 16, 2020 Melanie Hawken
Ijeoma Ndekwu, Founder, Redrick PR (Nigeria)

Ijeoma Ndekwu, Founder, Redrick PR (Nigeria)

Todays Entrpreneur Advice Logo.jpg

Be consistent…

“Start with what you can adequately manage to ensure the optimum delivery in client or consumer experience; and be consistent.”

Ijeoma Ndekwu is a PR expert with over 10 years of brand building experience working with Consumer, Lifestyle & Tech brands across mass & niche markets in Africa’s largest economy. Currently the CEO of Redrick PR, Ijeoma has a proven track record for generating brand impact with bottom-line results for Fortune 500, MultiMillion Dollar corporations and Startups.

Read Ijeoma’s startup story.

In Entrepreneur Advice Tags Getting Started
← Quote of the Day by Lombuso Mthethwa Bringing the human into our digital meetings →

CELEBRATING 10 YEARS

FEATURED PODCAST INTERVIEWS

LIONESSES OF AFRICA · Lioness Radio Show Special Event Ed. 4 Start-Up Night Africa, The Hague 2024
LIONESSES OF AFRICA · Lioness Radio Show Special Event Ed. 3 Start-Up Night Africa, The Hague 2024

FEATURES

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New Lioness Playbook launched to help women entrepreneurs manage their cash flow
Aug 15, 2024
New Lioness Playbook launched to help women entrepreneurs manage their cash flow
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Aug 15, 2024
Introducing the holistic Absa Women and Youth Proposition
Aug 4, 2024
Introducing the holistic Absa Women and Youth Proposition
Aug 4, 2024
Aug 4, 2024
Absa Bank wins Euromoney Award for Excellence as South Africa’s Best Bank for SMEs
Jul 20, 2024
Absa Bank wins Euromoney Award for Excellence as South Africa’s Best Bank for SMEs
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Jul 20, 2024
Empowering women entrepreneurs and fostering inclusive financial practices to drive sustainable economic growth across Africa
Jul 18, 2024
Empowering women entrepreneurs and fostering inclusive financial practices to drive sustainable economic growth across Africa
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Jul 18, 2024
The power of partnerships to create greater access to funding for Africa’s women entrepreneurs
Jul 18, 2024
The power of partnerships to create greater access to funding for Africa’s women entrepreneurs
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Jul 18, 2024
On a mission for equal rights and business opportunities for women entrepreneurs on the African continent
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On a mission for equal rights and business opportunities for women entrepreneurs on the African continent
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Jun 26, 2024

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Sneha Mehta and Jade Oyateru, unique women’s wellness brand builders in Africa
Sneha Mehta and Jade Oyateru, unique women’s wellness brand builders in Africa
Dr Kheira Benaissa, an innovation-driven biogas entrepreneur in Algeria
Dr Kheira Benaissa, an innovation-driven biogas entrepreneur in Algeria
Cecilia Birkenstock, an eventing and hospitality leader in South Africa
Cecilia Birkenstock, an eventing and hospitality leader in South Africa
Dr Michelle Muhanda, a champion of affordable healthcare in Kenya
Dr Michelle Muhanda, a champion of affordable healthcare in Kenya
Oakantse Alfred, an elite property development entrepreneur in Botswana
Oakantse Alfred, an elite property development entrepreneur in Botswana

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / AAKS Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We l
Image of the Day / The House Of Agness Luxury tea gifting…If you are looking for a special gift this season, then take a look at the beautifully packaged luxury tea gift sets from House of Agness in Mozambique, created by Mariana Agness Franc
Image of the Day / Paradise Fashion Ethiopian hand-woven leisurewear…For those relaxing days in the sunshine, when cool clothing is essential, look no further than the Paradise Fashion brand created by Genet Kebede. Her business celebrates Et
Image of the Day / Lionesses of Africa celebrates 10 Years! Celebrating 10 years of impact…Our Image of the Day is a reminder to ourselves of how important it is to celebrate key milestones reached on our entrepreneurial journeys. Today is a
Image of the Day / Bola Nangabe Storytelling through textiles…For a fresh take on African textiles, take a look at design entrepreneur, Masego Madzwamuse’s business and brand, Bola Nangabe, in Botswana. She created her design label to b
Image of the Day / Frangipani Flores Floral fantasy…If you want to give the gift of flowers for that special occasion or event, then Irina Samade, founder and floral designer at Frangipani Flores in Mozambique, has just what you need. She was
Image of the Day / Dear Rae Jewellery Luxury wedding bands…If you are looking for unique wedding bands for that special occasion, then the talented Karin Rae Matthee who founded Cape Town-based Dear Rae Jewellery in 2010, has just what you ne
Image of the Day / Tuba By Ararat Designer basketware…We love seeing design and manufacturing businesses that make an impact and create jobs on the African continent, and Ararat Tamirat, founder and ceo of Tuba By Ararat in Ethiopia, is doing
Image of the Day / AAKS Luxury woven wall-decor…If you are looking for a unique, handcrafted piece of wall decor for your home or office, then take a look at these beautiful wall mats created by award-winning designer Akosua Afriyie-Kumi and
Image of the Day / Eva Sonaike Africa-inspired fabric…We are big fans of Eva Sonaike, the talented Nigerian interior designer and lifestyle brand creator, and we love her latest work on this 1980s-inspired three-seater sofa from the RobertLan
Image of the Day / AAKS Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We l Image of the Day / The House Of Agness Luxury tea gifting…If you are looking for a special gift this season, then take a look at the beautifully packaged luxury tea gift sets from House of Agness in Mozambique, created by Mariana Agness Franc Image of the Day / Paradise Fashion Ethiopian hand-woven leisurewear…For those relaxing days in the sunshine, when cool clothing is essential, look no further than the Paradise Fashion brand created by Genet Kebede. Her business celebrates Et Image of the Day / Lionesses of Africa celebrates 10 Years! Celebrating 10 years of impact…Our Image of the Day is a reminder to ourselves of how important it is to celebrate key milestones reached on our entrepreneurial journeys. Today is a Image of the Day / Bola Nangabe Storytelling through textiles…For a fresh take on African textiles, take a look at design entrepreneur, Masego Madzwamuse’s business and brand, Bola Nangabe, in Botswana. She created her design label to b Image of the Day / Frangipani Flores Floral fantasy…If you want to give the gift of flowers for that special occasion or event, then Irina Samade, founder and floral designer at Frangipani Flores in Mozambique, has just what you need. She was Image of the Day / Dear Rae Jewellery Luxury wedding bands…If you are looking for unique wedding bands for that special occasion, then the talented Karin Rae Matthee who founded Cape Town-based Dear Rae Jewellery in 2010, has just what you ne Image of the Day / Tuba By Ararat Designer basketware…We love seeing design and manufacturing businesses that make an impact and create jobs on the African continent, and Ararat Tamirat, founder and ceo of Tuba By Ararat in Ethiopia, is doing Image of the Day / AAKS Luxury woven wall-decor…If you are looking for a unique, handcrafted piece of wall decor for your home or office, then take a look at these beautiful wall mats created by award-winning designer Akosua Afriyie-Kumi and Image of the Day / Eva Sonaike Africa-inspired fabric…We are big fans of Eva Sonaike, the talented Nigerian interior designer and lifestyle brand creator, and we love her latest work on this 1980s-inspired three-seater sofa from the RobertLan

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Nonceba Ndukula, a South African social entrepreneur with a vision to break the cycle of poverty and gender based violence
Nonceba Ndukula, a South African social entrepreneur with a vision to break the cycle of poverty and gender based violence
Isabel Messias Tonela, a young Mozambican entrepreneur building a food processing business turning tubers into flour and chips
Isabel Messias Tonela, a young Mozambican entrepreneur building a food processing business turning tubers into flour and chips
Masego Madzwamuse, building a design label blending sustainable fashion with the art of storytelling in Botswana
Masego Madzwamuse, building a design label blending sustainable fashion with the art of storytelling in Botswana
Sinna Duarte, a Mozambican creative entrepreneur building a Capulana inspired jewellery and handbag brand
Sinna Duarte, a Mozambican creative entrepreneur building a Capulana inspired jewellery and handbag brand
Adelia Nicole Tique Massangaie, a Mozambican agribusiness entrepreneur focused on sustainable fish farming to create jobs
Adelia Nicole Tique Massangaie, a Mozambican agribusiness entrepreneur focused on sustainable fish farming to create jobs

LIONESS DATA & INSIGHTS

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LIONESS RADIO. LATEST EPISODE.

LIONESSES OF AFRICA · The Business of Funding Podcast - Ep.4

The Business of Funding Ep.4 features: Sarah Dusek, co-founder, Enygma Ventures on the latest call for applications in April 2022 to her investment fund for high growth women entrepreneurs in Southern Africa. Sarah is joined by two award winning women fintech entrepreneurs from Zambia. Chilufya Mutale, founder of Premier Credit; and Evelyn Kaingu, co-founder of Lupiya.

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LIONESS BOOK REVIEWS

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The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life by Malorie Nicole
The Abundance Decision: The Intersection of a Thriving Business and Fulfilling Life by Malorie Nicole
Thriving Solo in Business: Resilient Leadership Blueprint for Solo Entrepreneurs by Dr Sandra L Abbey
Thriving Solo in Business: Resilient Leadership Blueprint for Solo Entrepreneurs by Dr Sandra L Abbey
Designing Success: Lessons from 20 Years as a Female Tech Entrepreneur by Catherine Connelly
Designing Success: Lessons from 20 Years as a Female Tech Entrepreneur by Catherine Connelly
Mother / Founder: 68 Women on the Trials and Triumphs of Starting a Business and Raising a Family by Amanda Jane Jones and Jennifer Fernandez
Mother / Founder: 68 Women on the Trials and Triumphs of Starting a Business and Raising a Family by Amanda Jane Jones and Jennifer Fernandez
Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa M. Līna
Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa M. Līna

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