Spotlight / Botswana
When people think about Botswana and business, what might immediately come to mind is travel and tourism, diamonds, and agriculture, to name but a few. But there are many exciting businesses and brands being built in the country by women entrepreneurs who have other products and services to offer to both local and global consumers. These include fashion designers and textile manufacturers, legal and business services companies, aviation businesses, food processing companies, floral designers, beauty and wellness product manufacturing businesses, and so much more. Not only are they business success stories in their own right, but they are also inspiring a new generation of young women entrepreneurs who want to follow in their footsteps.
Meet some of the women entrepreneurs who have caught our attention and been featured by Lionesses of Africa over the past few months.
Startup Story
Masada Terverite Deconnick is the Director and CEO at MTD’s Auto Electrical Pty Ltd located in Mochudi in Botswana. Her vehicle repair workshop was officially opened March 2023 after operating as a mobile business for close to a decade. MTD’s Auto Electrical currently has 6 employees - 2 mechanics, 2 auto electricians,1 apprentice, one security guard, and a Chief Operations Officer.
Startup Story
Pearl Tsheko is the founder and ceo of Black Fabrick in Botswana. Through her company, she provides high-quality business imaging, marketing, and branding services, catering to a diverse clientele ranging from startups to multinational corporations.
Startup Story
Cheri & Auti Fashions is a clothing fashion label established in 2021 by Kearoma Rantao in Gabarone, Botswana. A Jazz artist, singer, and performing artist, Kearoma decided during COVID-19 to start a fashion line called Cheri & Auti Fashions. Today, the business is an online retail store and has been making and selling mainly women’s casual wear since it launched.
Startup Story
Lindiwe Masuku is the founder and ceo of Frotcom Botswana (Pty) Ltd, a fleet management solutions entity whose head office is currently in Gaborone but which services clients from all over the country. She is a business professional with a Degree in Business Administration, currently pursuing her master’s in business administration and management with the University of East London. Lindiwe has 16 years' experience in Business Management having worked in Finance and Administration before forming Frotcom. Her entrepreneurship journey began in 2019, but months later the Covid 19 pandemic started, and despite the challenges Frotcom has had to emerge as a solution post Covid 19, used by reputable entities across the country. The business has created jobs for 9 people.
Startup Story
Puleng Kgosiesele is the Founding Director of MindGYM in Botswana. A Mindset Coach, Facilitator, and Speaker, her business is focused on empowering others to show up and participate in work and life in new ways, making new choices, and practicing new behaviours needed for lasting change in the area of personal growth. She offers solutions based on elevating mindsets, to strip away misguided self-beliefs that hinder and thwart people at every turn, helping them mature into a more complex understanding of themselves and maximizing their full potential.
Startup Story
Tuduetso Kereeditse Tebape is the co-founder of Nubian Seed in Botswana, a business that produces natural and organic personal care products using indigenous African botanical and bio-derived ingredients. Tuduetso is passionate about educating on the benefits of these natural ingredients and showcasing Africa's natural wonders for personal care. Tuduetso supports holistic, sustainable living and strives to teach Nubian Seed product users that 100% natural products benefit not only the skin but also foster a connection to the Earth, promoting mindfulness about holistic well-being and a state of Oneness with Mother Earth.
Startup Story
Kgomotso Twagirayezu is the founder of Shedol Group, a natural cosmetics manufacturing company founded in 2015 and which commenced its operations in 2018. She has an extensive background not only in the cosmetics industry but also as a businesswoman with broad experience in varied industries. The company is passionate about the use of sustainable indigenous botanicals from across the African continent while paying special attention to Kgomotso’s homeland, Botswana, by continually incorporating and researching the natural plants that are beneficial not only for ingestion but also for healthy skin. She not only caters for individual personal care but also serves the hospitality industry by manufacturing sustainable and eco-friendly hotel amenities. The business has created jobs for 10 people.
Startup Story
Segametsi Mafa is the founder of Service Xcellence in Botswana, an ICT professional with over 18 years of corporate experience acquired from Government, Parastatals and Private companies. She brings almost 4 years of full-time entrepreneurial consulting experience gained from being the Founder and Managing Director of Service Xcellence, an ICT and Management Consultancy Business focused on IT Governance, IT Service Management, Strategy, Risk and Project Management Consulting. She also serves as an Independent Consultant for other companies.
Startup Story
Kelebogile Phendu is the founder and ceo of Botswana ginger drink brand, Kells Ginger. Her business manufactures traditional recipe ginger drinks but with a contemporary freshness and a purity of ginger taste. She founded the business in 2019 and now employs 2 people from the local community. Kelebogile brings more than 5 years of experience as an entrepreneur in different fields to her business and brand.
Startup Story
Keneilwe Latoya Molomo is the founder of Toya's Homemade Chilli in Botswana. She is new to the entrepreneurial world and launched her company in December 2022. A Diplomat by profession, Keneilwe hopes to get her product into retail outlets countrywide and eventually to break into export markets.
Startup Story
Dr Unami Elias-Mosepele is the founder and director of Kgato Paediatrics Clinic in Botswana, a company that provides primary health care to children and adolescents. The business has been running for 1 year 9 months and today has 3 permanent employees and 2 part-time employees. Unami is a Paediatrician with more than 10 years’ experience in the medical field.
Startup Story
Leslie Jaroschek is the founder and ceo of Authentic Botswana Tours, a travel agency that attracts tourists from all over the world and offers Wildlife safari, Photography Safari, and Tented Safari experiences. Having obtained an MBA in International Tourism Management from Cyprus University, Leslie started her business in 2021, just after the COVID era. The company is 100% owned by Motswana women. Authentic Botswana Tours operates from Botswana and employs only Batswana.
Startup Story
One Rapelana is the award-winning founder, designer, and creative director of Xita, a specialist accessory brand in Botswana. What began as a hobby in 2015 evolved into a full-fledged company in 2018, with One focusing on ethically sourced leather accessories, primarily jewellery and bags crafted from offcuts, remnants, and by-product leather. While One Rapelana outsources some aspects, including collaborating with women artisans for cotton bags used in packaging and branding, she remains a one-woman show, personally crafting each product and overseeing all aspects of the company. Armed with a degree in Marketing and Management, she is also a self-taught graphic, web, and brand designer. Her work has garnered recognition, featured in Glamour SA magazine, and her products were showcased at the Brooklyn Museum store for the African Fashion Exhibition in 2023.
Startup Story
In today’s highly competitive business world, it is essential to make your brand work for you in the digital marketplace. That’s where Kato Mokabathebe, founder and Creative Director at Colourbox Pty Ltd in Botswana, comes to the rescue. Her creative digital agency brands, digitizes, and markets corporate brands. She is an entrepreneur with a degree in Multimedia Design and a major in Media Innovation. She is passionate about business, creativity, and applying technology to connect people skills. The company started in 2018 and currently has three employees and one freelancer. When she is not at Colourbox, Kato enjoys doing voluntary community work, traveling, and spending time in nature because it fuels her creative spirit.
Startup Story
Wada Kealotswe is the founder and director of Aiko Creations t/a Eco Zera in Botswana, a company that manufactures eco graphite and colour pencils. The business has been running for 2 years and today has 3 permanent employees and 15 part time employees, mostly youth who have never worked before. Wada is a Development Economist from Botswana with over 10 years’ experience doing developmental work, and a graduate from the University of Pretoria in South Africa. The company was a 2021 runner-up for the Catalyst SEED award in the Waste Management category, and its stories have been featured on global platforms like Forbes and Xinhua.
Startup Story
Natural haIr and beauty products are increasingly in demand, and in Botswana, entrepreneurs Bonolo Simon and Kefilwe Matake, founders of Fro’Niques, are building a natural haircare business to meet customer needs. The brand specializes in formulating homemade natural hair products for discerning customers who want to know they are using organic and plant-based ingredients.
Startup Story
Tshegofatso Moatswi is the founder and Chief Executive Director of The Wire Media Agency, which is an Information and Technology Company in Botswana that offers workplace solutions. The Wire Media Agency was incorporated in 2013 and initially wanted to go the media route, hence the name, but as time went on moved towards the Information and Technology sector to offer disruptive and transformational technologies. The Wire Media Agency is a female and youth owned company in a male dominant industry and has 7 employees.
Startup Story
Many people battle acne in their youth and throughout their lives and it can be challenging to find a solution that is both effective and natural. This was a challenge that entrepreneur Didintle Leatile Moreki, founder of Organic Natural Skincare in Botswana, successfully took up in starting her business.
Startup Story
Frustrated by the uninspiring, chemical-intensive, highly synthetic formulas which have pervaded the skincare market for too long, entrepreneur Chipo Aaron, founder of Cutikles, decided to do something to change the situation. Today, her cosmetic manufacturing brand is creating high quality spa products that harness the healing power of Africa’s indigenous oils.
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Those special occasions in life deserve a beautiful, custom made piece of jewellery, and in Botswana, entrepreneur Nametso Matlhaga, founder of Matthan Jewellery Collection, is making memories come true. Her team of craftsmen transform every client’s personal design ideas into bespoke and highly individual pieces of jewellery, making every piece memorable.
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Anyone running a successful business or large home knows that keeping things clean and tidy is a must, but professional help is needed to achieve this state of domestic or corporate bliss. In Botswana, help is at hand from entrepreneur Cindy Matlapeng, founder of The Office Team Cleaning and Support Services, a business that makes light work of cleaning.
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In Botswana, there is a tradition of highly creative women turning their sewing skills into beautiful products, but getting steady business for those skills can be a challenge. For entrepreneur Theo Khumo, founder of African Wax Prints BW, this market access gap was one to be filled, and today her business employs talented local seamstresses who are creating beautiful and unique items of clothing for customers around the world.
Startup Story
Every woman wants to look and feel good, but not everyone can travel to a spa. However, in Botswana, one enterprising woman has created a mobile beauty spa experience that is convenient and affordable. Nandi Usher, founder of Nandi’s Beauty Creations, is winning fans with her quality service and products.
Startup Story
They say that to make a difference in the world you need to dream big, and for one truly inspirational woman social entrepreneur and aviator in Botswana, she is demonstrating that if your dreams are big enough you can make big change happen. Captain Kgomotso Phatsima, founder of Dare to Dream, is inspiring a new generation of young women to follow in her footsteps and carve out careers and businesses in the exciting world of aviation and aerospace.
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Every proud homeowner longs to have a beautiful garden to enjoy, but not everyone has the knowledge or experience in creating landscapes that are both lovely to look at and easy to maintain. In Botswana, entrepreneur Boineelo Moyo, founder of B&B Garden Masters, has the answers and the experience to match.
Startup Story
Botswana has a great agriculture heritage, but the exciting opportunities for young entrepreneurs in country are to be found in taking that heritage and creating innovative value-add businesses. For one young woman entrepreneur in Maun, Nonny Penelope Wright, founder of the Sereledi dairy brand, this was the inspiration for the creation of her agri business, Lopey Inc.
Many entrepreneurs are inspired to start their businesses by seeing a gap in the market or a need in their communities. In the case of Amanda Aminah Masire from Botswana, she started her business, Greenhouse Technologies, in response to the gap between government and local people in the agricultural value chain.
One of the biggest challenges facing the African continent is ensuring a strong agricultural sector that can assure future food security, and that challenge requires innovative entrepreneurs to come to the table with ideas. One such entrepreneur is Michelle Adelman, founder of Accite Holdings in Botswana, who is harnessing the power of technology combined with sustainable business and investment models to create fast growing solutions to meet the need for fresh produce and alternative sources of protein.
For many travellers, their experience of a country is limited to what the guidebook and their travel operator sets out for them. But for entrepreneur Cynthia Botshelo Mothelesi, founder of specialist travel adventure company Happy Soul Adventures, her wish is to create uniquely memorable and special experiences for visitors to her country.
Masego Madzwamuse is a writer, a designer with a deep passion for African prints, and the founder and head designer of Bola Nangabe in Botswana. She created her design label to blend sustainable fashion principles with the art of storytelling through African textiles. Inspired by the hues and textures of the Kgalagadi desert, her luxury brand embodies the richness of desert landscapes. Using carefully chosen fabrics from across the continent, Masego creates clothing for individuals on the move, eager to embrace their authenticity. Each piece weaves a story of beauty and resilience, much like the vibrant burst of color that emerges with the first rains in the desert.