Book Review
If you want an expert-preneur's guide to building your audience in business, then look o further than the new book from Nikki Nash - Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community. She shares how you can tap into your own personal experiences and expertise to make a profound difference in someone else's life. Nikki believes it’s possible to create a profitable business from your own personal stories, and build a simple plan for growing your audience.
In this entertaining how-to guide, marketing mentor Nikki Nash, author of Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community, reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will learn some useful ways to:
-- Pinpoint who wants to pay for your expertise
-- Discover how to capture your audience's attention
-- Create a plan for generating a consistent flow of leads
-- Build your sales system for a sustainable business
-- Develop a road map for keeping customers year after year
This in-depth coaching session from Nikki Nash provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
Author Quotes
“Imagine taking your stories, skills and everything that makes you magical and turning it into a profitable business that creates limitless impact in the world. This is possible for you.”
“One of the bravest things you can do in this world is share some of yourself with others. Your story has healing powers.”
“Commit to your dream and persist through the mistakes, roadblocks, and failures. If you want to be the person that goes after their dreams, show up as that person every day.”
About the author
Nikki Nash is a Hay House author, international speaker and marketing mentor for women entrepreneurs. As host of the Market Your Genius podcast and founder of the Genius Profit Lab, she equips entrepreneurs and authors with the tools and resources they need to share and profit from their experiences. Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they’re MADLY in love with. Prior to entrepreneurship, Nikki served as a lead marketing instructor for General Assembly, Head of Marketing at tech startup Rest Devices, Senior Marketing Manager at Intel Corporation where she won the Marketing Excellence Award, Brand Management MBA Intern at The Coca-Cola Company, and Media Planner and Buyer at advertising agency Publicis Worldwide on the Kraft Foods Account. She has also worked for brands such as InStyle, Travel + Leisure, and Louis Vuitton Moet Hennessy.
Why LoA loves it…
There are some books that provide nice, practical roadmaps that will help to guide you through some of the challenges you might be facing as an entrepreneur. There are other books that tell the entrepreneurial journey like it is, fears, failures, successes and all. This is one of those books, with Nikki Nash sharing her own journey to overcoming her own fears and anxieties about becoming an entrepreneur, and also providing some great insights on how to build your customer base and get that business in. This is a really honest, insightful read for all those women entrepreneurs who may be experiencing moments of doubt on their own journeys, and who need a confidence boost to help them along the way to success on their own terms. — Melanie Hawken, founder & ceo, Lionesses of Africa