Book Review
Small Business, Big Success: Proven Strategies to Beat the Odds and Grow a Great Business by Cynthia Kay offers unconventional but proven strategies to run a better small business. It also provides a road map for owners looking to expand their small businesses by doing more business with big business. It’s an essential guide for entrepreneurs at every stage of business.
In her new book, Small Business, Big Success: Proven Strategies to Beat the Odds and Grow a Great Business, author and entrepreneur Cynthia Kay provides down-in-the-trenches stories, along with those from other small-business CEOs and big business experts. She shows you how to connect with highly sought-after customers and win them over! You’ll learn how to:
Create an organization that is operationally efficient, creative, and entrepreneurial
Raise capital and find partnerships
Find your company’s voice
Attract and win contracts from much larger companies
Serve complex, global companies by forging strong relationships
Most importantly, you’ll learn how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed as well: from start-up issues to growing the business, human resource concerns to strategic planning—not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.
Author Quotes
This is a time of opportunity, but only if you get operationally efficient, creative, and pay attention.
The journey to connecting with and winning big business starts before you even open the doors and continues by running the best possible small business operation.
There are many things that big businesses like about small businesses, including responsiveness, flexibility and creativity. Big business is reaching out. Look for opportunities.
About the author
Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching small business owners… all while running an award-winning company. For more than 25 years, Cynthia Kay and Company has produced high-quality communications used on the national and international scene. The Company serves businesses and organizations from the Fortune Global 100 to small business and non-profits. A graduate of Michigan State University, Kay also holds a Master’s Degree in Communications. She has been honored five times as one of the 50 Most Influential Women in West Michigan. She serves on the Board of the National Small Business Association (NSBA). In her efforts to advocate for small business Cynthia testified in 2015 before Congress Subcommittee on Small Business. She has written a number of articles for the Washington Post and has been featured in Time Magazine and on NPR. In April 2016, she was featured in Entrepreneur Magazine’s Ask the Pro.
Why LoA loves it…
Every entrepreneur dreams of doing business with big corporates, delivering projects at scale and with bigger budgets attached. But of course, getting your startup business into these big corporate supply chains and building relationships that last, is key to success. In her new book, Small Business, Big Success, Cynthia Kay provides her expert advice and insights to help every woman entrepreneur get their businesses geared up for growth and capable of doing successful business with big corporates. This is a really insightful read and one for all those women entrepreneurs who are working hard to break into the big business environment. — Melanie Hawken, founder & ceo, Lionesses of Africa