It's a fact, no entrepreneur likes the thought of failing in business. But here's another fact - research shows that while fear of failure is the biggest concern for all entrepreneurs, women fear it more than men. Women who are considering starting a business should not be afraid of failure, and instead see it as part of the journey and an opportunity to continue learning.
Read morePersistence makes great entrepreneurs! 24 Women entrepreneurs from Africa share their secret for mastering the art of persistence
If you have ever wondered what separates those who launch and grow a successful business from those who fall by the wayside, it's this - persistence. Persistence is the ability to keep pushing when everyone tells you to give up. It's the momentum that drives you towards the finish line, even if the finish line seems scarily out of reach. So what is persistence? Some call it grit, others call it determination, for many it's a never give up attitude. Call it what you like, persistence is about battling your way through difficult times and challenging obstacles. And, for many entrepreneurs who have reached the top, persistence has been the key determining factor of their success.
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