By Lionesses of Africa Operations Department

So much of our membership is B2C that we tend to concentrate all of our attention on that, and assume that new ways of doing things, all really great ‘touch points’ and omni-channels for customers are driven by the B2C customer wants. Yet this is not so it would appear…B2B uses many of the same touch points as B2C but with differing needs these touch points, or as some call them ‘Omni-channels’, are often used with different emphasis. For our many members in B2B, this weekend we turn to you!