The Budget Balancing Act: Navigating Campaigns Without Going Over or Under

September 29, 2024 Melanie Hawken

by Vuyelwa Gxakushe

Budgeting is the backbone of any successful marketing campaign. It’s not just about allocating funds—it’s about ensuring those funds are used effectively to achieve your goals. As a marketing manager, I’ve walked that tightrope between over-budgeting and under-budgeting more times than I care to admit. Both extremes come with their own headaches, and getting the balance right is crucial to not only hitting your campaign targets but also ensuring the long-term success of your business.

10 Basics of Pitching to Potential Investors

June 30, 2024 Melanie Hawken

by Helena Naitsuwe Amadhila

When pitching to potential investors, be prepared for all pitch levels such as 15 minutes, 10 minutes or 5 minutes. it's also important to be clear, concise, and compelling. Ensure that you follow these 10 basic steps:

Maximize Your Visibility and Sales this Mid-Year with Adbot

June 23, 2024 Melanie Hawken

by Vuyelwa Gxakushe

As we reach the mid-year mark, the end-of-season sale frenzy is upon us. Customers are on the hunt for great deals, seeking quality products at unbeatable prices. For SMEs, this is a crucial period to capture attention and boost sales. Here's how to ensure your business stands out and thrives during this competitive season.

Strategies to Grow a Business

April 12, 2024 Melanie Hawken

by Helena Naitsuwe Amadhila

Businesses are unique entities that require constant upgrading to grow to ensure relevance and generation of income at all times. Here are some strategies to grow a business in a dynamic world.

Riding the wave

April 5, 2024 Melanie Hawken

by Izane Cloete-Hamilton

"Double, double toil and trouble; Fire burn and cauldron bubble."

The three witches from William Shakespeare's Macbeth chant this delightful little jingle as they add ingredients to their cauldron to make a spell. The toe of a frog (it is not specified if it is from the left or right foot), the fillet of a snake, the eye of a newt, and other yummy ingredients all go into this brew.

5 Marketing Strategies for Launching Your Business During Cold Months

March 9, 2024 Melanie Hawken

by Vuyelwa Gxakushe

Launching a business during the cold months can present unique challenges, but with the right marketing strategies, you can turn the chill into an opportunity for growth. As an AI-driven company specialising in Google Ads for small businesses, we understand the importance of leveraging technology and creativity to maximise your success. Here are five effective marketing strategies to help you thrive during the cold months.

The Top 5 Marketing Trends You Can’t Ignore in 2024

February 18, 2024 Melanie Hawken

by Vuyelwa Gxakushe

What are the top 5 Marketing trends you can’t Ignore in 2024? The confetti has settled, the resolutions are set, and 2024 stands poised on the digital horizon. For small businesses, navigating this dynamic landscape isn't just about riding the trend waves, it's about carving your own course with the right tools and strategies.

A Pirate's Map to a Content Library Treasure Chest

December 17, 2023 Melanie Hawken

by Izane Cloete-Hamilton

Ahoy, mateys! Pack up ye olde sales sheets and dusty proposal drafts and set sail towards stronger salesmanship and writing. With this map, reach your ultimate goal – the Sales and Proposal Content Library.

Creating access to markets

May 5, 2023 Melanie Hawken

by Kathryn Main

When you are ready to start your new business venture, you need to think about all the ways this product or service can make you money. How many sources of income can you get from this one business? Can you build multiple income streams and make those income streams passive income streams?

Marketing Strategies Explained

April 22, 2023 Melanie Hawken

by Helena Naitsuwe Amadhila

It is said that, it is not known until it is said, seen or shared. Therefore, as entrepreneurs, we should make our businesses known to others. We do this by using various marketing strategies. We should do this for all customers to be able to know our businesses using an inclusive approach of using both traditional and modern marketing strategies.

Cleo Johnson, a South African hospitality marketing expert

October 2, 2022 Melanie Hawken

Lioness Weekender Cover Story

Nuecleo, a specialist marketing consultancy for hospitality and tourism businesses in South Africa

Cleo Johnson is the founder of Nuecleo, a hospitality marketing consultancy in South Africa. She is a seasoned marketing consultant and businesswoman with expertise in marketing and business strategy, e-commerce, and hospitality. A multi-award-winning businesswoman, she was recently recognized as Forbes Africa 30 under 30, the class of 2021 and has been named one of Africa's TOP 50 CEOs two years in a row. She has over nine years of industry experience and has improved the brand reputation, marketing, and sales revenue for various clients through strategic, innovative solutions and her collaborative mindset. Her business, Nuecleo was started in 2017 and today employs 6 people.

Proposal benchmarking: The first step to a better win rate

April 29, 2022 Melanie Hawken

by Izane Cloete-Hamilton

Whether you work in a large corporate, a small-medium enterprise or own a business, you've heard about benchmarking. Renowned business leaders often highlight the importance of benchmarking to the success of a business.

Relatable AND Reliable? Sounds like a Lioness!

March 13, 2022 Melanie Hawken

By Lionesses of Africa Operations Department

So much of our membership is B2C that we tend to concentrate all of our attention on that, and assume that new ways of doing things, all really great ‘touch points’ and omni-channels for customers are driven by the B2C customer wants. Yet this is not so it would appear…B2B uses many of the same touch points as B2C but with differing needs these touch points, or as some call them ‘Omni-channels’, are often used with different emphasis. For our many members in B2B, this weekend we turn to you!

5 Reasons why your business should get better at Email Marketing

February 12, 2022 Melanie Hawken

by Nkemdilim Uwaje Begho

One of my mantras is “go where your customers are”…. and inboxes are one of those places you will find them! Studies have shown that people working in corporate environments easily spend between 4–6 hours every day doing their emails. Whether you are focused on a B2C segment within a specific income bracket or offer B2B services, do you really think that you are doing your bottom-line any favours by not prioritising Email Marketing if your target audience is spending this much time on their emails?

Buyer Personas, Buyer Profiles & How to Get In Front Of Your Ideal Buyer

November 20, 2021 Melanie Hawken

by Nkemdilim Uwaje Begho

There is plenty of evidence that shows the ineffectiveness of digital marketing, but at the core of this supposed evidence is businesses having a poor understanding of their ideal buyers. This poor understanding results in poorly crafted and presented messaging or content which literally makes your prospective ideal buyer switch off on you and all your marketing.

How Creatives Can Approach Free Work For Exposure

August 22, 2021 Melanie Hawken

by Robyn Keet

A topic that has been controversial in creative circles for years. When asking this question to any creative doing paid work — “Do you do work for exposure?” - you will likely be met with a flurry of different answers. Some negative and some positive.

Critical Phases of a Go-To-Market Strategy

May 29, 2021 Melanie Hawken

by Kelebogile Makhafola

We spent the majority of 2020 learning new skills, joining courses, and committing to hours of virtual engagements. We, as business owners and brand leaders, had time and energy set aside to acquire new knowledge and pursue agile solutions for our business and brand activities. Let this year (moreover, this time of the year) be dedicated to processes that position your brand in the mind of your customers. It is time for the rubber to meet the road, it is indeed the time to make those insights work for your brand.

A Simple Guide to Effective Market Research for Your Startup

March 13, 2021 Melanie Hawken

By Farida Yahya

For any business to succeed, especially a new one making its way into the market, it must be armed with accurate and detailed information. After all, “Knowledge is power!” With the knowledge gleaned from the market research, it provides the entrepreneur with a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows you to determine the feasibility of a business before committing your resources to the venture.